192 results for '"mobile"'
Filter by:

Macrotrends

Culture Spotlight On Nigeria

... outbreak and other serious issues affecting the country. Game creators feel that there's no shortage of games with English storylines, but they want to make ones from a Nigerian perspective that can also spread the country's culture to other regions. Meanwhile, as Nigerian game companies face much financial pressure to compete with global hits, they're increasingly striking deals with telecom companies across the continent for distribution. Mobile phone users pay a subscription fee to have ...

Digital Wellbeing Movement

... notifications that will alert account holders when underage players spend more than $77 USD a day. Brands across categories can help stem the issue of addictive gaming by aligning themselves with responsible gaming brands that work to minimize the negative ramifications of gaming and maximize its positive aspects by placing greater focus on the wellness of gamers and repudiate cashing in on young people’s vulnerabilities.NO MOBILE PHONE PHOBIAThe benefits of technology have often been more immediately ...

Innovation IRL: Profiles Of Modern Youth

... An ethnography of young people’s innovation usage over the course of a week.For The Innovation Outlook, we asked three young people in the U.S. and three in the UK to keep a diary of the innovations they used in their personal life over the course of a week, excluding basic functions on mobile devices and computers (e.g., texting, sending an email, using the Internet). Before embarking upon the week, we asked the participants to categorize themselves based on their innovation attitude, as ...

Digital Intimacy

... their offline interactions. Being real online is easier when communicating one-on-one rather than when speaking to the crowd. Their desire to forge genuine bonds in the digital space has given rapid rise to mobile messaging apps (e.g. Line, WhatsApp, Kik), which provide cozier, more private alternatives to larger social networks. Such tools meet young consumers’ inclination to constantly share, yet give them controlled platforms that better mirror their real-life networks’ intimacy. In a similar ...

Z Marketing Tips

... MOBILE FIRST - Zs have grown up in a mobile-first world. Indeed, they’ve been swiping and tapping their parents’ devices as go-to toys their whole lives, and those who have their own cellphone regard it as their most personal possession. As Zs consider their mobile devices an extension of themselves and consume most of their media on this platform, it’s essential that marketers reach them there. In fact, in the future, all brands will likely need to be mobile-friendly in order to be relevant ...

Future Of Entertainment

... possible for developers to incorporate the suit into their games.Cybershoes Gamers might soon be able to walk, skip, and run in virtual reality using Cybershoes. These new smart wearables are shaped like slippers and can fit snugly over one’s shoes. Players with a VR headset and controller can use the new technology to add another element to their immersive experience. Its creators plan to begin funding for Cybershoes through Kickstarter this fall. - Gaming Phones - The rise of mobile gaming has led ...

Global Gaming Trends

... across many topics (see Know It Alls). HQ Trivia kicked off the craze in the U.S. last fall and similar apps have been popping up around the world ever since, becoming an almost overnight hit in China as businesses try to target the country’s more than 700 million mobile internet users. Despite (or perhaps because of) the growing popularity of live quiz games in China, the country’s media and publication regulator is calling for changes after it claimed some game content is “vulgar and tawdry” and ...

The Joyride

... interested in taking a road trip because of the ability to be spontaneous, and among Trendsetters, this jumps to 74% in the UK and 64% in the U.S. One 25-year-old female participant in a focus group told us she likes road trips because anything can happen along the way, allowing her to choose her own adventure and act on spontaneity that isn’t available when flying to a location. For this reason, she and her partner are converting a bus into a mobile home that will allow them to live in the city and ...

On/Off

... through digital and mobile platforms. Beacons combat showrooming by pushing promotions and discounts that are tailored to shoppers’ real-time locations. Storefront Extensions give shoppers 24/7 access to real-world purchasing opportunities that improve upon the interactivity of a standard e-commerce platform. Surprise & Delight marketing strategies disrupt shoppers’ tendency to over-research purchases by introducing an element of serendipity into consumption. Try Before You Buy initiatives eliminate ...

R&R (Rest & Replay)

... aid one's mental wellness. Among the most popular as of late is mobile game Tabi Kaeru: Travel Frog, which has become a hit among youth in China, Hong Kong, Taiwan, and Singapore for helping ease their anxiety and reflecting the more zen-like existence they long for amidst their overworked lives. The game is very simple, which is the appeal in itself; users merely collect clover leaves to buy food and travel supplies for their frog, who mostly spends time reading at home or going on vacation ...