48 results for '"moms"'
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Macrotrends

Play The Game

... significant, sports participation is not without its share of challenges today, and young adults want brands to help them Play The Game.PLAYING IT SAFEToday, children and their parents are keenly aware of the physical consequences that sports can cause, from head and eye injuries to severe joint stress later in life, which is discouraging them from playing certain games. Moreover, unprecedented access to information has understandably made modern parents more reticent than moms and dads in ...

#Celebrate

... moments from their past, how much they’ve changed, or what excites them now. Ys and Zs are also latching on to alt-holidays that reflect their lifestyles and highly inclusive mindset. For example, moms and dads already have their own designated days, but young consumers are increasingly recognizing other relatives, too; occasions like National Siblings’ Day, Aunt and Uncle’s Day, and Cousins’ Day are chances to spend time with loved ones in-person or via social media shout-outs. They are also turning ...

Gender Trends

... and the reality series in between. Recently of note in the category, however, is the more visible emergence of lesbian moms as leads and regulars in new series. ABC Family’s The Fosters is a family drama that follows the lives of a lesbian couple raising children together, and CBS’ Under the Dome, a sci-fi drama based on the novel by Stephen King, features a family of characters not found in the original work: a lesbian couple mothering a teenage girl. The decision to add the lesbian parents was ...

Data

Parenting Challenges

... While being a parent is incredibly rewarding, modern moms and dads acknowledge that it comes with many challenges.Two in 10 parents feel their child understands more than they do.CONCERNEDWhile modern parents have no shortage of childrearing advice and information at their disposable, they feel that parents have to learn as they go and more than one in 10 say they don’t really know what they are doing. Moreover, about a quarter worry that, despite their best efforts, their child will not ...

Modern Parents Brands And Marketing

... Moms and dads look to brands to help make parenting easier and more fun.BRANDS AND EDUCATIONParents, especially those in the U.S., would welcome brands helping their children with their education. Moms, in particular, like it when brands offer materials or services that help their child improve his/her education. A quarter of parents also think it’s okay when schools partner with brands for educational purposes.Which of the following , if any, are true for you?Please select all that apply. I ...

Modern Parents Correspondence Maps

... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...

Childcare

... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...

Shopping

... Parents take a practical approach to shopping and value their kids’ opinions when it comes to what they buy. SELECTIVE SHOPPERSThe majority of U.S. and UK parents do most of the shopping for their family in-store, rather than online, and most like to browse and take their time when shopping as opposed to “getting in and getting out.” This is especially true for moms in both countries. Most parents shop for their child continually throughout the year instead of focusing on shopping ...

Technology

... online privacy COMMUNICATION The most common way parents, especially moms, communicate with their children is by speaking face-to-face. However, given their busy lives and the ease of which they can connect with their kids via technology, parents in the U.S. and UK, especially dads, also communicate by phone, texting, and video chat often.In which of the following ways do you communicate with your child?Please select all that apply. Talking face-to-face | Phone calls | Text messaging ...

Work

... Both working and stay-at-home parents feel they have difficult jobs, but they often face similar challenges.Four in 10 U.S. and UK parents believe it’s possible to have a full-time career and a full-time family life simultaneously.STAY-AT-HOME STATUSOf those who consider themselves stay-at-home parents, about three-quarters do not work outside of this role at all. Stay-at-home moms in both the U.S. and UK are more likely than stay-at-home dads to not have a side job of some kind. Stay-at-home ...