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Macrotrends

Mind the Store

... City’s SoHo neighborhood, THE APARTMENT by The Line more closely resembles a chic residence than a retail environment. It features carefully curated collections of items found in every home: furniture, housewares, wardrobe items, skincare products, and more. Wares are organized and displayed as if the store itself were “lived in.”FRIENDS & NEIGHBORSWith multiple areas to hang out, meet people, and have a cup of coffee—including a backyard teepee—Friends & Neighbors in Austin, TX feels more ...

Have Guidance, Will Travel

... example, Uber could offer itineraries by neighborhood and give discounts to customers visiting those destinations; Netflix could compile a sightseeing list of movie-related locales; Spotify could provide a list of music-related events and activities; and Lululemon could offer a guide to the best yoga classes, retreats, and even healthy food spots in a destination. Brands can even host the actual travel excursions themselves (see examples)—44% of Trendsetting youth in the U.S. and 33% in the UK ...

Global Analog Trends

... digital culture with higher rates of Internet and smartphone usage than the U.S. and Japan. Despite this, analog entertainment is alive and thriving in its capital city, Seoul. Located in the Itaewon neighborhood, the Hyundai Card Music Library is an audio oasis for Hyundai credit card holders who want to make an activity of listening to records. The music library/café features nine turntables and boasts over 10,000 vinyl records. Kenya’s Vinyl Revival Kenya’s vinyl record dealers are ...

Future Of Fashion & Retail

... -forward Soho neighborhood. The cameras took pictures of passersby while the algorithm identified people who were not “on trend.” Once identified, New Balance brand representatives left the booth and gave the target subject a pair of New Balance Fresh Foam Cruz Nubuck shoes in order to have this particular style on true trendsetters. Data Dollar Store in London Cybersecurity firm Kaspersky Lab partnered with London-based street artist Ben Eine to open The Data Dollar Store, an experiential pop-up ...

Consumed Innovations

... , Pennsylvania, a compound complete with two restaurants, a wellness center and exercise studio, a specialty foods store, a boutique hotel, and of course locations for its own brands (UO, Anthropologie, and Terrain). Across the pond, construction is underway on an IKEA-designed mini-town, called Strand East, which occupies 27 acres of property adjacent to London’s Olympic Park. Once complete, the neighborhood will be able to accommodate up to 6,000 residents in 1,200 flat-pack rental homes, which will be ...

Pairing Off

... emotional intelligence necessary for face-to-face interaction with strangers. Brands and marketers have a significant opportunity to fulfill this collective desire to find romance in real life. For instance, they might use consumer profiling to bring together likeminded singles (think those who live in the same neighborhood and have similar taste in products) offline at sponsored events, and then provide tools in the form of apps or online platforms to make sure they don’t pass one another by forever ...

The Invisibles

... shifting consumer demand. Consider how even as we move towards smart cities, the technology is being woven into the design as to not prevent a space from feeling consumed by tech. Sidewalk Toronto, a waterfront revitalization project from Google's Sidewalk Labs, is described as “the world’s first neighborhood built from the Internet up." While it has smart city pavement that allows for greater flexibility, maintenance, and seasonal needs, it looks like regular tiles. Though it's a high-tech city, it ...

Glutton Goals

... Frappucinos for a limited time this spring, consisting of pink powder, mango syrup, and sour blue drizzle. Fairy Floss Ice Cream Ice cream wrapped in a cotton candy cloud has been making waves on Instagram. When ice cream parlor Milk Train opened in London’s Covent Garden neighborhood, it immediately drew lines around the block for its signature dish of ice cream surrounded by cotton candy. Similarly, Westhampton Beach’s Shock Ice Cream & Candy Cafe saw success with its take on ice cream nestled in ...

All The Feels

... -led lives has made Zs more attuned in some circumstances to picking up human emotions because they grow up learning how to do so through 140 characters in a tweet, 10 seconds of a snap, and a heavily filtered Instagram photo. Rather than desensitizing them, such online communications may actually be making them hyper aware of the feelings of the people around them. Unlike Ys who grew up socializing mostly in-person, such as in their neighborhood or at the mall, Zs get to know their friends better ...

Variety Show

... looking to make a name for themselves in the business. Among those up-and-comers is Alfred Miles, a hot new artist who is trying to understand the line between real life and street life.Black-ish The ABC comedy series stars Anthony Aderson as Dre Johnson, an executive who has it all: a great job, a doctor for a wife, four kids, and a big home in a classy neighborhood, but as a Black man, he begins to question whether all his success has brought too much cultural assimilation for his family. With the ...