Fear Factors Mar 19, 2019 ... television to disengage from the world’s problems, but modern society is plugged into a 24-hour media cycle. And because we can receive news alerts to our mobile devices, escaping the firehouse of information is nearly impossible, especially for today’s always-on, digitally disposed youth. Less than 8% of Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in both the U.S. and UK say that they worry about nothing, meaning that the vast majority of Americans and Brits are worried about something, whether it be ...
The Generational Manifesto Mar 24, 2019 ... spark change in society. For instance, Ys and Zs embraced streaming services and binge watching, and have influenced older generations to consume content in this manner, too. While each generation has attitudes and values that they carry with them, it's their behaviors that are more subject to change and evolve based on youth's influence. This is good news for brands because it means that even if older generations aren't the target audience, there's much potential for them to become consumers in the ...
Culture First, Country Second Jun 26, 2018 ... follow news from other countries | I watch entertainment in other languages with subtitles | I pay attention to fashion/style trends from other countries | I play video games with people from other countries | I follow artists from other countries (e.g., painter, photographer, creatives) | I pay attention to beauty/grooming trends from other countries | I follow sports teams/athletes from other countries | I follow authors from other countries | I read blogs from other countries | I read ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... which they could support themselves and their families, and the age-old question supported this idea of success. But Millennial parents have a different notion of success that includes solving the world’s problems, making the revised question more apropos.When a news topic comes up, I'll ask an open-ended question to find out what my son knows, like "What have you heard about it?" This encourages him to let me know what he is thinking and how much he knows about the topic. I'll ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... -relieving entertainment that's come to be known as the satisfying video genre. This category refers to ordinary items that are visually pleasing and relax viewers, often shown as a repetitive task or in a perfect pattern. As of late February 2018, there were over one million posts with the hashtag #satisfyingvideos on Instagram. Videos of food being sliced have been particular popular, and most recently, soap cutting videos are gaining much momentum. In an era in which much of people's news feeds are ...
OK, Boomer! Mar 23, 2020 ... to pivot, hustle, and constantly learn new things to stay afloat. Consistent with what Cassandra reported in The Burnout Report, Zs and Millennials feel enormous pressure and urgency to work hard to get (and stay) ahead. The new news here is that today there is an even stronger belief that with this hard work, it just might be possible.Government & PartyAs we have reported, one of the hallmarks of youth today (and indeed, the population as a whole) is a decades-long decline in the trust of larger ...
Global TV Trends Jun 02, 2018 ... indicative of the times; today, real life cult stories are becoming part of public discourse as a result of the popularity of the true crime genre and news exposés on cults. Former actress Allison Mack, famous for her portrayal of Chloe Sullivan on the hit teen drama Smallville, recently made headlines for her part in recruiting sex slaves for a cult passing itself off as a women’s empowerment movement called Nxivm. Several female recruits have come forward with accounts of abuse, asserting they were ...
Over The Influence Dec 12, 2019 ... board in exchange for "exposure." Some hotels have publicly lashed out at influencers' entitlement, even banning them from their properties, while an LA-based ice cream truck owner posted a sign saying that influencers would be charged double, which quickly went viral. News of influencers asking for these types of excessive handouts don’t always sit well with consumers, as 62% of UK youth and 57% of U.S. youth say influencers are spoiled and 53% of UK youth and 49% of U.S. youth say influencers ...
Free For All Sep 19, 2019 ... lives in a constant state of worry, which is only exacerbated by their access to technology and exposure to a 24/7 news cycle. But unlike Ys, Zs have been raised by Gen Xer parents whose practicality and cynicism has instilled a sense of realism in their children. This has made Zs a very self-aware cohort who can recognize the drawbacks of going overboard with their efforts, making Zs more likely to compartmentalize different areas of their lives, try to attain work-life balance, and take the ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults. With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...