62 results for '"organic"'
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Macrotrends

New Muslims

... Muslims. By offering meals that appeal to an international palate—dishes like Indian curries and Korean bibimbap—they’re finding fans in ethically conscious Ys of all denominations.In the US, Whole Earth Meats is both halal and organic. It markets its burgers based on tradition and wholesomeness, using these values to appeal to Muslim consumers first, underlining them with its halal status.This winter, 29-year-old Shazia Saleem launched “ieat Foods” a ready-meals business featuring the first national ...

The Webfluencers

... gamer Felix Kjellberg—aka PewDiePie—has more than just ‘bros’ on YouTube; he has a loyal bandwagon of followers. In fact, he’s the first channel to pass the 15 million subscriber mark. Felix began producing videos of himself gaming while voicing witty, oft-inappropriate commentary as a hobby, but this pastime quickly spiraled into an Internet phenomenon. Felix has yet to capitalize on his popularity by teaming up with a brand, and for the time being seems happy to maintain the organic, natural ...

Glutton Goals

... positive perception, it also reflects Zs’ preference for food and beverages that taste good over those that are good for them. Cost also plays a role. The widening gap between the rich and poor has made it harder for many families to afford healthy meals, while junk food is convenient and cost-effective. Plus, when kids are spending their own limited funds, getting more calories for less dough is a more appealing option, even for those whose parents are fortunate enough to afford organic meals.I ...

How Can I Help You?

... digital-first youth to physically get out of their home, mix with the people in their communities, and feel like a part of society. However, consumers want their interactions with customer service people to feel organic and helpful, not overwhelming and pressure-filled. They want the interaction to be on their terms, especially as the purpose of their trip could be to get in and out as quickly as possible. A 17-year-old female in our focus group said, “I think [customer service should] be ...

Healthography

... offers culinary programming built around the food grown on site, plus recreational facilities and activities that encourage an active lifestyle.AGRITOPIAAgritopia is a community in Phoenix with 160 acres of farmland, 16 of which are certified organic. The development places a premium on getting to know one’s neighbors: interaction-boosting elements such as a coffeehouse, a farm-to-table restaurant, and an honor system farm stand are intended to alleviate social and economic relationship barriers and ...

WELLth Investors

... . healthcare system have heightened Ys’ anxieties about what the future holds for them. Indeed, 72% of Ys and 80% of Trendsetters say they worry that the healthcare system won’t be able to support their generation when they’re old. So rather than rely on institutions alone, many are embracing new technology that lets them track and quantify their individual health to gain a sense of control. Many are also paying premiums for items that may have seemed nonessential in the past, such as organic food and ...

POP Marketing

... Samsung’s $20M ad sponsorship of the broadcast event. According to The Wall Street Journal, ABC had promised Samsung that the phones would get airtime during the show, and the rest is social media history. The organic-seeming stunt, which was in fact DeGeneres’ idea, warranted more than 3M retweets by the following afternoon and resulted in a high of 900 social media mentions per minute for Samsung in the aftermath.CHIPOTLE & FARMED & DANGEROUSThe arguable next step in the evolution of product ...

Mom Focus

... that living a green lifestyle is not just a step toward saving the world but also a smart way to save money. Families today are living green, not just shopping green, and are taking steps to reduce their consumption to the benefit of both the environment and their wallets. Among moms, environmental consciousness is less about purchasing pricey new organic lines and more about reducing, reusing, and recycling—all budget-friendly ways to better the earth. Moms’ newfound, post-recession frugality ...

The One

... behaviors mesh with their own. If I find a good product and it's worth paying for it, I will stick with it. I feel that way about Lush. I go there for most of my health and beauty products because I like their philosophy and ethics, their ingredients are organic and natural, and their products work well for me.ELIZABETH, 33, UKAfter meeting, brands need to follow up to tell consumers how much they enjoyed connecting. They can’t simply wait around assuming people will reach out to them. Brands should ...

Parenting Out Loud

... community.Parents are happy to have brands join their online conversations and comment on photos of their kids, but brands need to be highly cautious that they do not share such content without parents’ or kids’ permission. This has never been more of a concern as kids are becoming very sensitive to how parents construct their online image, and likewise don’t want brands to do so for them. - Honest Parenting Ads - Happy Family In this spot, organic food brand Happy Family shows that parenting can be ...