50 results for '"ownership"'
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Macrotrends

The Privacy Premium

... .” It follows, then, that a stream of privacy products and alternative web platforms and tools are flooding the market. In the wake of the NSA scandal, traffic to privacy-protecting search engine DuckDuckGo more than doubled, and new ad-free, invite-only social network Ello has been so well received that it raised $5.5 million just weeks out of the gate. The latter’s founders are confident that ownership of one’s online information is a privilege that consumers are ready to pay for: the platform’s ...

Brand Mentorships

... retail. Having grown up in an open-source society that celebrates sharing and access over ownership, they see no benefit in hoarding their knowledge and skills (see ZDNA). Many young people suggest it’s greedy if a big brand doesn’t try to help independent, less established brands since it has the resources and staff to do so. They believe in the sweeping exchange of information and ideas and appreciate it when powerful entities take lessons from less formidable ones. This reflects their own desire ...

Global Gaming Trends

... Extraaa Innings T20.Chongding Dahui The Chinese app which roughly translates to “race to the top” started offering 100,000 yuan in prize money, or $15,750, during its nightly quiz show at the beginning of the year, prompting similar apps in the country to raise the stakes as well.Millionaire Heroes Chinese quiz app Millionaire Heroes raised the equivalent to U.S. $1.1 billion in funding over the past few years, thanks to its ownership by Bytedance, a growing entertainment empire ...

The Invisibles

... water bottle, wearable sweat monitor), and four in 10 own a smart home entertainment device, Wi-Fi connected home camera, or smart lighting. With Trendsetters leading the overall youth population in ownership of each of these device categories, adoption will only grow among the general population of youth. Additionally, U.S. youth are more likely than UK youth to own such smart/Wi-Fi connected devices.Which of the following types of smart/Wi-Fi connected devices, if any, do you currently have or are ...

Future Of Entertainment

... feature YouTube integration, made possible by Google’s ownership of the video streaming platform and YouTube Gaming. Electronic Arts Gaming publisher EA wants to bring its expansive library of games to the masses through a cloud gaming service. During its E3 conference this past June, company CEO Andrew Wilson announced that EA was to begin developing this new method of distribution. The announcement was made less than one month after EA acquired Gamefly and its cloud gaming technology and ...

The Parent Trap

... there for parents, as well as peer pressure. I did succumb to it a few times and bought useless, overpriced items, but now I mainly use common sense, instinct and friends' recommendations.MIHAELA, 33, UKFrustrated with all the excess—a quarter of young parents in the UK and two in 10 in the U.S. say their child’s toys and possessions are taking over their home—they’re now paring back. This desire is fitting given Ys’ dismissal of ownership and rising anti-consumerist attitudes (see ...

The Joyride

... the journey is more about having quality time to connect with companions in a compact space. In this way, the car not only becomes a vehicle to get from one place to the next, it also becomes a catalyst for people to develop an emotional connection. Road trips present a great opportunity for automotive companies to foster brand affinity with young consumers, especially Ys who notoriously don’t want to be tied down by car ownership. By associating themselves with a consumer’s best travel ...

(Gender) Role Playing

... for attracting a partner, like property ownership. As one young woman in Shanghai put it, “I wouldn’t even go out with a guy who didn’t own a house, never mind marry him.” The luxury of choice is still relatively new to these women who, until recently, were viewed as second-class citizens in the historically patriarchal country. But now, a new class of career-minded women is delaying marriage and working longer than they might have in the past, much like women in post-feminist nations. Their ...

Supply & On Demand

... consumers and young people in particular. With their Venture Consumer mindset, youth already feel they can have a say in entertainment creation, whether that be via a Kickstarter to fund a movie or an online petition to bring back a favorite show. Now, they are exerting their will, whether they realize it or not, on how and where entertainment is delivered. This attitude isn’t driven by a fight with entertainment providers for ownership of the airwaves but rather by a passion and admiration for ...

Z DNA

... break the rules—especially if it allows them to innovate, stand up for what they believe in, and/or improve the world at large. A constructive sense of rebelliousness will continue to define this generation. OPEN-SOURCE Having grown up in a world that celebrates sharing and access over ownership, Zs see no benefit in hoarding their ideas, knowledge, and skills. This generation is less inclined to consider concepts as belonging to them personally and are more interested in exchanging information ...