64 results for '"packaging"'
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Macrotrends

The Hive Mind

... comedy special, outright criticizing it for being ridiculous and even morally wrong. What’s more, spaces like The Comedy Store’s “Potluck” outlawed heckling and digital recording so that open-mic participants can perform their material without larger public comment and without fear. To see the evolution of cancel culture, look no further than this space: as more and more entertainers decry cancel culture for stifling creativity and packaging content for widespread but bland public consumption, the ...

Know It Alls

... youth knowledgeable without overwhelming them is a task in which brands can assist. Brands could provide easily digestible overviews of topics relevant to their industry or mission, providing an entry point for consumers to dive in if they want to learn more, or even just quick factoids on packaging or in advertising to give them fun info to share with friends or bring up during cocktail conversation. Young people are interested in learning from brands—29% of U.S. Trendsetters and 24% in the ...

High Society

... the campaign. Some of the more cosmically cool products include the Glow Gelée, a bright jelly highlighter, and creamy eye paint for an extra galactic glow. What’s more, Revlon reached for the stars with night-sky blue packaging covered in gold shooting stars and moons.Urban PulseUrban Pulse, a Baltimore-based skincare brand, released a Fall 2018 collection of all-natural products for sensitive skin types. The Harvest Moon Collection boasts products made from a variety of essentials oils, clay ...

StoryTales

... one’s story is becoming an increasingly important part of consumption for Ys. Provide consumers with a platform and community to share personal anecdotes about objects, both new purchases and old favorites.Think about the past, present and future of products. Consider how and what your products can say about where they’ve been, and give consumers a way to share stories with future members of the possession chain.Product packaging is ripe with opportunity to tell a good story. Get creative with it ...

Global Fashion & Style Trends

... this in their product packaging and marketing. Cosmetics company Lush declares "handmade is our middle name” on their website and explains that customers can see who compounded the product and when by looking at a face sticker (which is hand-drawn by Lush’s graphic designers) located on the back of the bottle or pot. Post Consumer Brands developed a commercial series for its Honey Bunches of Oats cereal where it highlighted employees in various areas of the production as they talked about their ...

Personal Best

... packaging as a way to further position their products as centered around the individual. Several brands in this space do so, such as Function of Beauty, which puts the customer's name on their shampoo and conditioner bottles, as well as Care/of, which does the same on their personalized daily packages of vitamins. All told, young consumers want greater reassurance that personal care products are most relevant to them and their betterment goals, and brands that center their products around the ...

The Gender Landscape

... unique use of them and, as a result, they’re not all that interested in predefined versions designated “for” them—especially when the made-for-you messaging is delivered via outdated gender cues (think flowery pink-and-purple packaging for women, steely black-and-grey designs for men). This emphasis on gender neutrality shouldn’t come as a surprise, considering that nearly three-quarters of them feel gender doesn’t define an individual to the extent that it used to. When shopping for anything from ...

Social Live

... digitally in real-time. Zs are increasingly using video chat apps to “be” with friends while they watch entertainment, shop, eat, etc. Consider relevant ways that your brand can facilitate their desire to socialize digitally, such as by incorporating video chat technologies into product packaging or on your website. Zs find it challenging to meet up with their friends in-person, given everyone’s busy schedules and transportation logistics, and thus video hangouts have become a practical solution ...

Global TV Trends

... Outstanding Informational Series or Special in 2017.AUDIO GOES VISUALTelevision and film companies have a long tradition of drawing inspiration from other categories such as books and news stories. As TV companies seek out their next big series, they are more often looking to podcasts, which offer a fresh source of transmedia storytelling. The trend of sourcing TV storylines from popular podcasts has grown exponentially since we initially identified the re-packaging of original narratives in mediums and ...