35 results for '"personalization"'
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Macrotrends

Inside Out

... shifting notions of luxury; it’s not enough anymore to be able to afford a high-end product, but also a limited-edition one. Also, in an era of personalization, Zs desire to display their uniqueness by adding on that extra layer of luxury by spending more on customizing their expensive goods. Zs are less likely than their Y counterparts to prefer an experience over a product, since products can depict a physical manifestation of wealth. However, 70% of Zs in the U.S. and 61% in the UK say they don’t ...

Data Mine

... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...

What's In Store

... to the next level with its new Chicago flagship. The store focuses on customization and personalization, with stations where shoppers can design clothes for themselves and their dolls, learn how to create stop-motion videos (a popular segment of AG videos on YouTube), and take cooking and yoga classes. The new store will be the basis for improvements that will be rolled out across the brand’s other locations around North America.EverlaneOnline retailer Everlane created a physical pop-up Shoe Park ...

Global Fashion & Style Trends

... , eliminating the need for mass production and thus excess waste. Shoppers receive their purchases in two to five days. Fame & Partner’s business ethos emphasizes personalization, quality, and longevity over consumerism and waste.Frilly Frilly, a made-to-order women’s clothing startup and e-tailer that lets shoppers customize each garment, launched a collection of clothing designed to comprehensively outfit a customer for any type of situation or need. Items range from shorts to formal gowns and have ...

Global Digital Trends

... augmented reality filters and customization tools, which cater to young people’s preference for personalization. The global success of music video apps is indicative of youth’s desire to see themselves as legitimate creators (see Creating For The Creators) and to produce content wherein they can be the star (see Pop In). Brands shouldn’t underestimate the influence of music video apps as they represent a big area for growth in the tech and entertainment industries.Douyin The Chinese social music video ...

Doctor Who?

... towards pharma from their parents or that of their classmates from a young age. And with high costs of healthcare these days, young consumers are reticent to go to the doctor and pay pricey fees for an impersonal experience where they're told to take pills. Healthcare and pharma rely on research, but young generations who expect personalization in all aspects of their lives believe that only they know what makes their whole being feel good. For that reason, seven in 10 young adults say going to a ...

The Optimization Generation

... staying power in mind, they’re placing greater importance on quality over quantity—65% of youth said they would rather buy higher quality items but have fewer of them than have many lower quality items. This is an evolution of the logo-free movement, which saw young people adopting blank-slate styles amid the Recession in response to growing aversions to conspicuous consumption (see Debranded). Accessories and personalization were important elements of this movement and will likely continue to be in ...

Personal Property

... showcase their identity through the items they welcome into their homes and make sure the packaging has a notable aesthetic.  - Brands Emphasize Young Adults’ Desire For Personalization In Homes - Hayneedle The online home furnishings company evokes how people have an emotional connection with furniture in its spot “At The End Of The Day” and conveys that a house isn’t a home until it has furniture. IKEA Australia The Australian arm of the home furnishings company released a spot titled “The ...

Brand We

... alternative forms of gifting outside of the typical registry items. Personalization is a key part of wedding planning today. Contemplate ways that your brand could play a role in this Brand We. For example, a beverage brand may be an unofficial sponsor by providing free product used for the increasingly common “signature” cocktails couples are creating for their celebrations. Brands often serve as a shared passion point for couples. Think about how you can support or celebrate “couple fans” in resonant ...

Data

Innovation & Privacy/Personal Security

... other companies/ brands | I'm willing to allow a company/brand to see my online activity so it can provide me personalized recommendations/ experiences | I have shared videos/pictures of others without their permission | None of the above PRIVACY TRADE-OFFSSpeed and personalization are top of mind among young people today, even as concerns of privacy are high. Nearly four in 10 U.S. and UK Trendsetters say they are willing to give up some human interaction for increased speed of service, while ...