Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...
No Joy in Division Mar 21, 2020 ... See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.Society-at-large is increasingly polarized, which greatly affects the attitudes and behaviors of today’s youth. Between black and white, rich and poor, and young and old, consumers feel more distinct and divided than ever. When consumers identify themselves with certain labels, they divide the world into an “in” group (us) and an ...
Over The Influence Dec 12, 2019 ... explore the darker side of the influencer ecosystem and look at the current state of backlash, providing insight into what's overblown, what to watch out for, and how companies can maximize their relationships with influencers to boost their brands and take advantage of the good while avoiding the bad. INFLUENCER BACKLASH: A SHORT HISTORYFrom the beginning, influencers have stoked controversy. But as the space becomes increasingly saturated, the critiques are expanding and heating up. Back in 2016 ...
An Eye Towards The Future Jul 27, 2020 ... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...
Breaking Bad Mar 20, 2019 ... behavioral shifts snowballing into widespread acceptability, societal change at scale wouldn’t come to be.To see how generations’ perceptions of social norms and stigmas compare, we looked at each cohort’s attitude through the lens of three buckets: identity, family & relationships, and vices. The analysis below can help you navigate where Boomers, Xers, Ys, and Zs stand on what's acceptable today, regardless if each generation personally believes in a particular social norm or enacts it. There are two ...
Global Influencer Trends Dec 09, 2019 ... , who had between 1,000 and 5,000 followers. - Southeast Asia: Lack of Disclosure on Ads - BrandHero examined influencer accounts from Singapore, Malaysia, Thailand, and Indonesia, and found that 86% of the posts violated Instagram's rules requiring brand collaborations to be clearly noted. This was significantly higher than the posts that it examined in the U.S. The social media company stressed the importance of transparency in creating sustainable relationships and boosting engagement. "This ...
Humanology Sep 17, 2018 ... others) and the vulnerabilities and inconveniences that come with it, with 68% of young people in the UK and 63% in the U.S. saying they often use technology to avoid in-person social interactions. Additionally, social media platforms such as Facebook and Instagram, meant to enhance relationships, are simultaneously contributing to people’s feelings of FOMO and loneliness, with four in 10 youth in the U.S. and UK saying they think that technology creates isolation. Social media can create an illusion ...
Peer Improvement Mar 24, 2018 social life friends ... become their best selves, turning their peer pressure into Peer Improvement. I think it [self-improvement] may disrupt some of your other social relationships. For example, if you're trying to take steps to focus on yourself, you may end up neglecting your other relationships. Generally though, I think self-improvement only serves to strengthen relationships with those around you. MAGGIE, 24, TXGrowing up in the era of participation ribbons, Ys were taught that they could be anything they wanted to ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...
Welcome To The Club Dec 13, 2018 ... modern youth are accustomed to digitally mediated relationships, many existing social platforms don’t actually stimulate meaningful conversation or emotional connection. Young people have embraced retailers that emphasize Community > Commerce, and go out of their way to visit retail environments that provide IRL experiences as part of a group. Their desire for such spaces and events has given rise to group fitness classes, rather than solitary exercise, and has seen them turn work from being just ...
