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Macrotrends

Would You(th) Care For A Cause?

... . While this stat underscores that a majority of youth in both countries want this kind of knowledge, Ys in both countries report slightly higher numbers than Zs. In the media, Zs are painted in broad brushstrokes as being so deeply cause- and issue-oriented, so this stat seemingly conflicts with this idea. But Zs have grown up being exposed to brands touting various causes, as well as political affiliations (more on that below), whereas Ys saw the birth and rise of mission driven brands over the span ...

Over Stimulation

... they can consume. Half of youth in the U.S. and UK get stressed when choosing entertainment options (e.g., a show to watch, a game to play).BINGEING SHOWSFour in 10 U.S. and UK Trendsetters report their binge-watching of TV shows/videos has remained the same over the past year, while another three in 10 report binge-watching more. Of the following, are you doing each more, less, or the same as a year ago?Binge TV Shows/Videos More than a year ago | Same as a year ago | Less than a year ago ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...

Fair Game

... % of athletics directors at the collegiate Division I level are female; only 33% of general managers in the WNBA are women; the MLB has zero female managers or head trainers; and women comprise 0.1% of assistant coaches in the NFL. The University of Central Florida’s College of Business Association founded The Institute for Diversity and Ethics in Sports for grad students to study the realities of racial and gender roles in the sports industry. When it last released a report card ...

Set In (E)motion: The Guide to Gen Y Burnout

... Explore the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands.In this macrotrend, we’ll be looking at the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands. As we’re exploring from all angles in this report, burnout can stem from overindexing or overextending oneself in any area or category. While Gen Ys feel burnout in multiple areas of their ...

Digital Destinations

... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...

No Money, More Problems

... by the meager 0.3% per year wage growth from 2007 to 2017. A new report found that young adults aged 25 to 34 saw only a $29 increase in wages between 1979 and 2017, adjusted for inflation. Similarly, a study in the UK found that workers in their 30s made 7% less in 2018 than they did during the pre-crisis peak. This is compounded by student loan debt: Americans owe a collective $1.6 trillion, more than $1 trillion of which belongs to those aged 19 to 28. All of these factors have contributed to ...

Social (TV) Network

... : they house content from the people they’re connected to, as well as from brands and entertainment properties. As a result, social media is now a primary way youth are accessing entertainment and the main competition for traditional content distribution channels. In fact, when it comes to U.S. youth’s media consumption in a typical week, they report spending the largest share of their time on social media (18%) and streaming video (17%), compared to live TV (11%) and time-shifted TV (8%). UK youth ...

Making A Living

... can't always be striving to be better across every area of their lives and need to compromise. As they see it, it's smart and strategic to design their work life and therefore, the rest of their life, this way, as they can do what makes them happy and have fewer regrets.Ys' and Zs' tendency to structure their lives as they see fit is addressed in numerous ways in the macrotrends and themes that follow throughout this report. For instance, young generations are taking a Build Your Own Career approach ...

School Of (Work)Life

... ultimate grade one receives in a class, so, too, is the workplace becoming much more than the end result of each assignment or task. Many companies are offering employees designated advisors and coaches in addition to their bosses, whom they can turn to for guidance in their careers, particularly as young generations want to build their own path at work (see Build Your Own Career). For instance, consulting firm Oliver Wyman assigns new employees career advisers, who conduct report card-esque ...