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Macrotrends

No New Friends

... choosing to stay in at night more, both for personal reasons and to engage in activities such as games and crafts, which, unlike nights out in public spaces, require explicit invitations that new people or those whom are merely acquaintances aren’t likely to receive. It can feel like a Catch-22: in order to receive invitations to hang out with a group of friends, one must be in a group of friends. Meeting friends through other friends is second only to meeting friends through school/work as the most ...

Category Lens

... opposite stances on polarizing matters, allowing their consumer to truly feel empowered in choosing to align with a cause based on knowing an equal distribution of information? Or with every article/film that is dedicated to one side of a polarizing issue, it offered an article/film at the end that was dedicated to the other school of thought? What if entertainment brands offered a challenge to its audience? What if it asked something specific of them? For instance, if you spend two hours watching a ...

Play The Game

... with, and even access to equipment. By being part of young people’s athletic experiences from a young age, brands only stand to benefit.    One of the biggest barriers in sports today is safety concerns, especially in football.KAY, 33, ALI think kids need more safety rules in sports. That seems to be one of the biggest problems affecting participation today.HOLLY, 30, MAALL (SCHOOL)WORK, NO PLAYAs young people are shifting which sports they deem most relevant to play ...

Opportunity Knocks

... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...

Gen Z State Of Mind

... , Zs don’t consider academic institutions supreme, nor do they regard formal education as an indication of one’s ability to succeed. Increasingly, they feel the knowledge and skills they’ll need in life can actually be best obtained through their own efforts. In fact, 46% of Trendsetting Zs in the U.S. and 44% in the UK believe that what they learn outside of school is more useful than what they learn in school, and this outlook is only poised to grow among the general population of Zs. To that end ...

Build Your Own Career

... thinking ahead to how they’ll be able to personalize it. More than half of youth (54%) and 67% of Trendsetters consider the opportunity to customize a role to fit their learning/career goals very influential when deciding to accept a job. There’s also the conception that their skillsets can’t be confined to a basic job description, especially with the growing perception that the major/concentration they studied in school doesn’t always correlate with their pursuits after college/university—24% of ...

Global Digital Trends

... #NeverAgain hashtag went viral after the 2018 Parkland high school shooting which resulted in the deaths of 17 students, but it didn’t stop online. Indeed, the stakes have never felt higher for Gen Zs and their Gen Y and X parents. The 2016 Women’s March, in which over 5 million people in 673 marches across all seven continents gathered to protest Donald Trump’s election and support women’s rights, opened the door for the departure of slacktivism; subsequent movements such as #MeToo and #NeverAgain have ...

Accelerated Adulthood

... of age in their own community, either. They’re entering adulthood as global citizens who are connected to and feel responsibility for the rest of the world. The concept that “it takes a village to raise a child” has taken on a new meaning, with the disintegration of traditional neighborhoods happening alongside the interconnectedness of the world via the world wide web. It’s no longer enough for adolescents to figure out where they fit in their school or their local community, they now ...

Alternative Education

... -driven causes by simply educating consumers about what these youth are doing to create change around a cause, or have done in the past, that has moved the needle in some form?One example would be the youth-lead efforts to enact change in regards to gun policies. Two years after the mass shooting at Parkland’s Stoneman Douglas High School, the March for our Lives Movement that formed in the wake of that tragedy continues to inspire a new generation of youth activism. Instead of stating your stance on ...

The Freeform Movement

... Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. The plight of the over-scheduled child, perpetually shuttled by helicopter parents from school to soccer practice to violin lessons and more in a bid to pad his or her young résumé, has been a polarizing topic in recent years. Once regarded as a savvy strategy for giving children a leg up in a highly competitive society, Gen Ys are now ...