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Macrotrends

Break It UP

... bed | Spend time with family | Exercise/ get in shape | Go for walks/ drives | Drink alcohol (Base: Aged 19-34) | Avoid people | Travel | Change my look | Shop | Eat junk food | Have sex (Base: Aged 19-34) | Go on dates | Go to church/ religious organization | Get a spa treatment | Do drugs (Base: Aged 19-34) Spend time with friends | Watch TV/ movies | Sleep/ stay in bed | Spend time with family | Exercise/ get in shape | Go for walks/ drives | Avoid people ...

Justifying Fan Fic

... changes are made to a character's history, motivations, or environment (e.g., Harry Potter without magic). Crossover: a story that involves characters or situations from multiple sources; for example, characters from Glee interacting with characters from The Hunger Games. Slash: stories that feature relationships between two same-sex characters (typically males), regardless of their sexual orientation in the original work. ...

Transgender Voices

... are being made in entertainment media, marketers are still lagging behind. Ads depicting same-sex couples have only recently gained momentum, but we expect that their acceptance will soon open the doors for more progressive, LGBT-friendly brands to finally and fully acknowledged the transgender community. - TRANSGENDER VOICES: TV - The Sundance Channel is developing a scripted drama called T about a former lesbian activist who goes through gender reassignment surgery to become a man. Amazon’s ...

Pro-LGBT

... was making the trip to get married, three JETBLUE flight attendants delivered a beautifully wrapped basket of snacks and a congratulations card with handwritten notes to the two men’s seats. One of the flight attendants even stepped in to serve as the witness at the ceremony. GENERAL MILLS and BETTY CROCKER were championed by consumers for their vocal opposition to the Minnesota Marriage Amendment. STARBUCKS endorsed a Washington state bill to legalize same-sex marriage by issuing an official ...

Global TV Trends

... indicative of the times; today, real life cult stories are becoming part of public discourse as a result of the popularity of the true crime genre and news exposés on cults. Former actress Allison Mack, famous for her portrayal of Chloe Sullivan on the hit teen drama Smallville, recently made headlines for her part in recruiting sex slaves for a cult passing itself off as a women’s empowerment movement called Nxivm. Several female recruits have come forward with accounts of abuse, asserting they were ...

UnWasted Time

... that young adults today are demonstrating restraint is by getting drunk less than youth in the past. Both Ys and Zs of drinking age are finding new ways to socialize that aren’t centered around alcohol consumption or that don’t include drinking at all; more than half of youth of drinking age (62% in the UK and 55% in the U.S.) say that socializing has become less wild in recent years. Rather than letting loose and partaking in sex, drugs, and rock ‘n roll on the weekends as Boomers and Gen Xers ...

The Malevolution

... socializing and support. Ultimately, young people believe that it’s who you are as an individual and not your gender that defines you, so marketers should consider moving away from targeting consumers based on sex alone, as it no longer determines a person’s interests or status in society to the extent that it once did. While offering products that speak directly to males will still resonate, particularly in historically under-served sectors like grooming and style, in the future, companies will need to ...

Over The Influence

... positivity, education, and awareness. She cites YouTubers like Hannah Witton, who works with PlayStation while "spread[ing] a ton of awareness on illness and body confidence and sex," and Anna Saccone, who works with Benefit and "shares the ups and downs of pregnancy and parenthood and eating disorder recovery." Here again, a major differential is transparency. Influencers like Jake and Logan Paul produce most of their videos as stunts in a play for clicks; it's not a look into their real lives and it ...

Ethical Click

... Young consumers are considering the ethical implications of their digital behaviors. Consumer outcry regarding the ethics of brands, companies, and online platforms has generated widespread attention as of late. As a result, people are feeling more accountable for their actions, both in terms of their spending and their digital engagement. After actress Jennifer Lawrence, a victim of a recent celebrity photo hacking, told Vanity Fair, “It’s not a scandal. It’s a sex crime,” fans who played a ...

Culture Counseling

... . - Educate through relatable storytelling - 16 and Pregnant and its spinoff Teen Mom have been deemed “sex education for the 21st century.” The shows serve as cautionary tales and help create public discourse around teen pregnancy and prevention. They’re even being credited in part for helping lower the teen birth rate: according to a new study released by the CDC, the rate of births in girls, ages 15 to 17, has declined by 63% since 1991. Showtime’s 9-part documentary series Years of Living Dangerously ...