Shop Class Mar 18, 2014 retail brick-and-mortar experiences shopping Fauxsumerism ... otherwise restrict their shopping to the online realm. West Elm hosts project-based DIY workshops at stores across the country, where attendees can learn from bloggers and experts who fit the brand’s modern domestic vibe. Classes have included introductions to artisan skills, like weaving, soap making, and cookie decorating, and though most do have an admission fee, costs are fairly nominal in comparison to those of more formal schools. The West Elm Market store in Brooklyn’s Dumbo neighborhood even ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... - Many retailers have lost millions of dollars in sales due to the uptick in showrooming practices—i.e., when a shopper seeks out cheaper prices online while shopping in-store, and ultimately purchases from a different vendor. To curb this financial loss, traditional retailers are attempting to marry their physical and digital presences by implementing in-store tactics that mirror the convenience of online shopping. DISPLAY RELEVANT SOCIAL MEDIA ANALYTICS IN-STORETo leverage the strength of its 4.5 ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... , taste, fit, feel, safety, and peer reception. These pre-purchase gut checks have become shopping second-nature among Gens Y and Z. And, for all the recent worry about showrooming, few outlets have grappled with the fact that in-store shoppers are not using their mobiles just to check for lower prices online; they are, in effect, confirming whether or not they should purchase the product in question at all. Unlike the in-depth research and “life prep” required before taking a trip or selecting a ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... virtual storefronts consisting of accessories and jewelry, and receive 10-25% commission on the items sold. Style influencers who share products featured on The Fancy with their social network or blog readers earn shopping credit when others make a purchase from their referral link.StyleOwner lets users host their own boutiques on the site and their blogs. Users get a 10% cut of every sale made through their stores. - DESIGN - The Snaptee app lets users import an image, add a filter, new coloring ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.The act of shopping used to have a fairly narrow definition. It was contained within specific locations, like malls and shopping strips, and restricted to business hours. With the advent of the Web and then mobile tech, these parameters have of course dissolved—and, as a result, the very definition of what it means to “shop” has expanded. Today’s young consumers are less likely to ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
