648 results for '"social media"'
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Macrotrends

Carrying The Torch

... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...

Social (TV) Network

... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...

Epic Entertainment

... types of content, including social media, news media, and general amusement, as entertainment needs to be more and more sensational to capture young consumers’ attention. We’ve entered an era of Epic Entertainment, in which media is a spectacle and youth demand a ticket to the show.Youth's longing for epic entertainment is driving a shift away from authenticity in the media they consume and toward more contrived, elevated executions. Social media has propelled this change with its ease of ...

Parenting Out Loud

... scrapbooks—but never before have they had such a large audience following along in real-time and evaluating them on their efforts. Modern parents, equipped with smartphones and social media accounts, feel an inherent need to chronicle their children’s activities online; a quarter of parents in the U.S. and nearly two in 10 in the UK say that documenting their child’s life on social media has become second nature to them. This tendency to regularly provide updates of what their kids are doing is ...

Sense In Sensitivity

... helping ease people’s pain when possible. - Revise scheduled plans. - It’s imperative for brands to cancel scheduled messages on social media that are focused on self-promotion, such as ones that tout a product or encourage people to shop a sale. When individuals’ social feeds are flooded with news and thoughts about an upsetting occurrence, they see it as disruptive and insensitive for a brand to post a message that implies it’s solely concerned with making money. Learn from these brand fails ...

Flair and Balanced

... Youth are staying informed through social media and up-and-coming news sites that expose them to broad points of view, helping them cultivate more well-rounded opinions.  Contrary to the idea that social media fosters a “filter bubble” that limits people’s exposure to ideas that are dissimilar from their own, it may actually be helping youth broaden their horizons. A wider range of viewpoints has entered their feeds of late thanks to changes in social media settings that encourage ...

The (DIS)Connect

... physical aspects of communication, they are just beginning to grasp the nuances of digital communication. Its effect on emotional intelligence (one’s EQ) has a significant impact on young people’s ability to form and maintain romantic relationships. Research psychologists have found that young people today are 40% less empathetic than they were 30 years ago, with the most significant decline coinciding with the rise of social media and digital messaging. Young people tend to gravitate toward online ...

True To Self

... The concept of digital identity is changing for today’s youth, as their emerging behaviors on social media reflect a newfound self-awareness. Today’s youth are unique in that they’re the first people in history to navigate the journey from adolescence to adulthood both online and off. As they come of age, their transition in the real world is mirrored in how they portray themselves online. When an individual is younger and still forming their identity, their social media persona tends to ...

The Community Well

... just improve their personal health. This is partly because wellness has become a greater priority in popular culture, and also because social media has amplified consumers’ personal efforts, turning solitary goals and activities into supportive, community-oriented ones. For marketers across all categories, this means that helping Ys better themselves through collaboration is now expected. CREATING A CLOSE-KNIT COMMUNITY Efforts to achieve wellness have become so widespread that people who are ...