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Macrotrends

Video Game Time

... basketball, football, baseball, soccer, or any physical sport for that matter. Their game is eSports, competitive video gaming watched by a growing audience of young people, including 61% of young adults in the U.S. and 55% in the UK, as well as 72% of Trendsetters in both countries. Just as Gen Xers took extreme sports to prominence in the 1990s, fueled the launch of the X Games, and found themselves dreaming of becoming the next professional skateboarder, younger Gen Ys and especially Gen Zs are ...

Welcome To The Club

... individuals—nearly two in five Trendsetters in the U.S. and UK have used/are interested in using an app or digital forum to connect with people in their community. Such apps allow users to locate other people who are interested in meeting over shared interests. Cincinnati-based startup PickUP Sports offers an app that connects users who want to participate in pickup games. Users can search for the sports they’re interested in or add games they want to play. Through the app, players can schedule ...

Where There's A Will, There's Away

... both countries, demonstrating why they're willing to cut back in other areas. Travel has become a hobby to young generations, and therefore, they're willing to make sacrifices to invest in it, just as one would willingly invest money in other hobbies like sports/fitness or art. Meanwhile, as travel has become more accessible, with peer-to-peer accommodations and daily deal services, cutting back in certain areas can have a greater impact in enabling one’s ability to afford a trip. As young ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Culture Spotlight On Turkey

... to your life, if at all, are each of the following?Important To My Life Summary Dance | Nightlife (e.g., clubs, bars, discos) Nearly 1 in 4 youth in Turkey are interested in participating in nightlife activities that do not involve drinking.COOL FACTOR IN TURKEYAmong youth of drinking age (18+) in Turkey, one in three consider house parties and nightclubs cool, while another one in four think wine bars and sports bars are cool. Beer gardens, wineries, pubs, dive bars, speakeasies, and cocktail ...

Know It Alls

... ; tech, politics, and sports for example don’t exist in their own individual vacuums. The 2018 Golden Globes proved that it wasn’t enough to be knowledgeable of the movies and TV shows being honored, viewers had to be appraised of the current social and political climate surrounding the #MeToo and #TimesUp movements to understand the jokes and the speeches, even though it was an award show for entertainment. Although it used to provide social currency and stature to be an expert in one field&mdash ...

Global Food & Beverage Trends

... ., which is seeking a future where DNA and artificial intelligence can digitize an individual’s tastebuds—big brands can take part in the trend, too. Campbell’s Soup invested in Habit, but even without a big investment or a DNA component, brands can tap into the desire for personalized options by offering customization in other areas.DNAFit UK company DNAFit uses a cheek swab to test 45 gene variants and provide insight into three lifestyle components: fitness and diet, sports, and ...

Culture Spotlight On Japan

... market as Chinese tourists make up 7% to 10% of Japan’s luxury market, and Osaka is becoming a popular tourist destination with almost 10 million tourists visiting in 2016.Sport The Look: The Athleisure Trend Is Just BeginningWhile athleisure has dominated style in the West for years, it's just gaining prominence in Japan. It's more common in Japan for athleisure to be sold at sports stores rather than shopping malls, and these stores have acted accordingly to make the trend their ...

Culture First, Country Second

... follow news from other countries | I watch entertainment in other languages with subtitles | I pay attention to fashion/style trends from other countries | I play video games with people from other countries | I follow artists from other countries (e.g., painter, photographer, creatives) | I pay attention to beauty/grooming trends from other countries | I follow sports teams/athletes from other countries | I follow authors from other countries | I read blogs from other countries | I read ...

Food Fixation

... Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense. Ys have been labeled as a generation of “foodies,” but Gen Z is poised to surpass them as the most culinary-minded cohort. Food currently ranks seventh on their list of obsessions, surpassing even music and sports. Whereas Ys tend to use gastronomy as a tool for storytelling or global exploration (see Cultural Diplomats), Zs’ relationship with food is more ...