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Macrotrends

Best of Digital Marketing

... launched an innovation program called Diageo Technology Ventures that invites startups to invent technologies for responsible drinking. The spirits brand will release business briefs throughout the year, such as finding a high-tech solution to combat excessive drinking. The companies with the best submissions will be invited to pitch their ideas and several may be chosen to develop pilot plans. 4. Think big not byte. While bite-sized content is sharable and well suited for young consumers’ media habits ...

Global Food & Beverage Trends

... global youth have taken part in a specific diet (i.e., sugar-free, low salt, Ayurvedic) for at least a month, but going on a DNA diet offers the exact combination of what each individual needs. The field of culinary genomics—a system for cooking and eating informed by the human genome, a blueprint of human DNA—is flourishing as youth take the concept of personal nutritionist to the next level. While many of the DNA services pushing the envelope are startups—such as Gastrograph A.I ...

No Kid(ding)

... for a young person just as they would their own child. And with the rise of startups and Millennial entrepreneurs, those who own a business often feel that their employees are like children to them. When targeting young adult consumers, brands and marketers frequently position messaging, products, and experiences to them and their families; however, in making this assumption, they are making themselves irrelevant to a growing segment without kids or aspirations to have them. That’s not to say ...

Cease & Assist

... would be great if a company could customize my shopping experience to items I have purchased in the past. There are companies who make you take quizzes so that they can give you options that are tailored to your fashion sense. JustFab and Fabletics are the two companies that come to mind.MAGGIE, 28, GAAdditionally, the rapid rise of personal style startups speaks to young consumers’ fatigue about decision-making and desire for expert guidance. Such services are, in some ways, the anti ...

Personal Property

... customizing a home to express their individuality. - Customizable Affordable Furniture - Several new furniture startups are making young generations’ desire for customization a priority. They also cater to the ways in which young people like to shop, such as offering price transparency, live updates of the production process, and try before you buy schemes.  BenchMade Modern  Aiming to reinvent how young adults shop for customizable sofas, BenchMade Modern sends free swatches for people to try ...

School Of (Work)Life

... , particularly startups, have been mirroring aspects of university life in tandem with Ys occupying a larger share of employees. Beyond the happy hours and ping pong tables, which are now commonplace in Gen Y-dominated offices, consider how large companies have redefined the term “campus” in referring to their infrastructure to be less corporate and more communal. The interior of office space has also undergone shifts, becoming less stuffy and more inviting, with open seating areas that encourage social ...

The FUND-amentals

... jobs and industries defunct while spawning others (see The Gig Is Up). In reimagining their goals and bravely taking jobs at startups, many were able to achieve a different purpose in life: making the world a better place through innovation. Ys’ financial attitude is also indicative of the technological advancements that have come about as they are establishing their adulthood. Since their adolescence, the world has been on-demand, from media streaming to instant purchases to one-hour delivery ...

POP Trends

... staged a successful April Fools’ Day prank that demonstrated readers’ tendency to share articles without bothering to read past the headline. Now, in reaction against the sort of instinctive posting that lacks context or confirmation, a growing number of startups and projects are highlighting the comprehensive background—i.e., the basic facts, historical and cultural context, and analytical implications—of the stories they report. Part Wikipedia, part breaking-news service, Vox uses ...

Data

Work Worries

... A quantitative look at the problems that young adults see in today’s workplace.DISTRUSTFewer than one in 10 young people say they trust large corporations or startups, however men are significantly more likely than women to trust both. Additionally, only 9% of today’s youth trust human resources departments. Although Trendsetters are more likely than the general population of youth to trust all three, companies have a long way to go to seem credible in the eyes of this young demographic.  ...

Brands' Role in Innovation

... large, long-standing brands, rather than startups, have a bigger impact on innovation.FOSTERING INNOVATIONTo be more innovative, eight in 10 Trendsetters in the U.S. and UK agree brands should source ideas from the public, while another 79% of U.S. and UK Trendsetters agree big brands should partner with startups.How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary In order to be more innovative, brands should source ideas from the public | In ...