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Macrotrends

A Defining Moment

... “caught up” on the things they may not have had time for previously, as well as erase some of their “media debt” by getting to the shows that are in their queue. We also see that some will embrace the ability to "renew" and rewatch entertainment that they know sparks certain moods for them to help them cope emotionally, while others anticipate that contentless content will continue to provide a much-needed mental or emotional break. Youth talk about streaming shows, reconnecting with family and ...

Tech Truths

... what's more, Xers in the U.S. are equally as likely as Ys and Zs in the U.S. to feel stressed when they do not have access to technology (62%). Their usage of social media and streaming services is lower than their younger counterparts, but when it comes to their smartphones, they're constantly connected. In the UK, the same percentage of Xers and Ys feel the need to always have their phone on them, and nearly an equal percentage of Xers and Ys in the U.S. feel this way, too. The difference, however ...

IRL (In Real Live)

... , live TV has rapidly become less relevant (on average, live TV only accounts for 11% of youth’s media consumption in a typical week). Both entertainment providers and marketers are realizing that they need to find additional forums where they can deliver their stories. Enter streaming platforms, which, for a time, offered innovative, engaging means for consuming content. However, as it’s become so convenient and common to access entertainment on one’s own time and own devices, the ability to do so ...

Supply & On Demand

... , they could access the film via streaming, download, or rental, but part of the pleasure of cult classics is experiencing them with other fans. But the call to rewatch a favorite film doesn’t just happen on movie anniversaries or significant dates; rather, it’s a nearly daily occurrence to turn to beloved entertainment from the past (see Re-New), and this presents a key marketing opportunity for brands and distributors to extend the life of media properties. For theaters to truly address ...

Culture Spotlight On South Korea

... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...

The Generational Manifesto

... spark change in society. For instance, Ys and Zs embraced streaming services and binge watching, and have influenced older generations to consume content in this manner, too. While each generation has attitudes and values that they carry with them, it's their behaviors that are more subject to change and evolve based on youth's influence. This is good news for brands because it means that even if older generations aren't the target audience, there's much potential for them to become consumers in the ...

Future Of Entertainment

... innovative industries. Cloud gaming is being touted as the future of the industry, not only because players can access vast libraries of games through a monthly streaming subscription service but also because it allows players to stream games onto any device, thus eliminating the need for the latest gaming hardware and its tendency to take up space in people’s homes (see The Invisibles). As more and more young people adopt gaming as a hobby, or even potential career path, companies across all industries ...

Culture Spotlight On China

... , especially among those aged 25-34.1 in 5 youth in China say luxury fashion/accessories are important to them.Over a third of Chinese youth have livestreamed or are interested in streaming a public viewing party (e.g., TV show, movie).WATCHING TV IN CHINANearly three in five youth in China watch TV shows live on the Internet, with this being especially true among men (64%) compared to 52% of women. Another one in five watch TV shows live via streaming player (e.g., Sling, Roku, Chromecast).Which of the ...

To Your Heart's Content

... trend is also borne out in the increasing popularity of ambient videos. Videos of rainstorms, waves, and running water combine auditory and visual elements to generate relaxing background noise (and there are even relaxation videos geared toward dogs. Similarly, classical music is experiencing a resurgence, as modern youth seek out calming music to listen to while studying or working. Streaming fireplaces—complete with the flicker of flames and crackle of logs—have also taken off in ...

The Binge Method

... culture content available to them, by strategizing ways to absorb as much as possible in the least amount of time. They’ve adopted comprehensive binge behaviors that allow them to compress their viewing, listening, and reading into marathon sessions, altering—and enhancing—their understanding and appreciation of the content at hand. The success of Netflix’s streaming service prompted the popularization of binge viewing, formerly a rare phenomenon that carried a negative connotation. The traditional ...