Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... technology produces a voice-signature based on the frequency, sound, rhythm, and speech pattern of each audio contribution. Users can also customize the color of their signature and share it on social media. Recognizing that customers seek efficiency in placing food orders, Domino’s introduced a voice-enabled assistant called Dom in its app. Functioning much like Siri, the Nuance Communications-powered system can be used for taking orders, suggesting additions to a meal, and finding coupons. Beyond ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... that more people are actively seeking out safe digital spaces, tools, and products that offer them absolute assurance that neither their identity nor their personal information will be compromised—and, in some instances, they are willing to pay for that privacy privilege. Indeed, the majority of respondents (53% of Mainstream, 63% of Trendsetters) surveyed for this study said they “would be willing to spend money on software/digital services/technology products specially developed for ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... , location-based technology. Venezuelan shoe store Meat Pack’s Hijack campaign epitomized the marketing tactic of geoconquesting (i.e., luring consumers away from your competitors’ territory). Explore the details of the execution at Google Think.Collaborate with MEtailers and showcase their success.Young individuals today enjoy a very low barrier to becoming their own brand and storefront. This places the impetus on established brands to not just acknowledge upstart MEtailers, but also to collaborate ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... . The new technology demonstrates that scannable print ads, billboards, and other “real-world” content don’t have to be aesthetically jarring by design. Expect more brands to adopt this ad-scanning technology to make their static content more engaging, informative, and dynamic. - POINT TO PURCHASE - A new feature in Amazon’s mobile app uses image recognition to instantaneously add items to users’ shopping carts. Users can simply point their iPhone camera at a product they wish to order and the ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... head, on which they can visually sample frames, scrolling to view from all angles. Similarly, Ditto, Ray Ban, Warby Parker, Sneaking Duck, and Tortoise and Blonde allow shoppers to try on glasses either via webcam or by uploading a picture. - COSMETICS - FaceCake’s Swivel Close-Up superimposes makeup onto a user’s face via a connected camera. The technology, which will be available for home use and in stores, can also be applied to accessories and apparel. Video: Shoppers try on makeup virtually ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... . Shoppers could see 3-D images of products accompanied by QR codes and search codes, which they could scan or enter into a website to purchase.Kate Spade Saturday, in a partnership with eBay, placed 24-hour shoppable windows in four Manhattan locations last year. Shoppers could order items displayed on the touchscreen windows and arrange for free one-hour delivery to anywhere in Manhattan and Brooklyn. Loom, a men’s fashion brand in South Africa, created 24/7 shoppable windows with NFC technology ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.Growing worry about the effect of showrooming on brick-and-mortars’ bottom line has brands searching for new ways to incentivize and enhance in-store shopping. Beacons—Bluetooth-enabled transmitters that relay a signal to identify the location of nearby mobile devices—may soon provide the path. Once a consumer has opted into Beacon technology and ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... having an impact as an established professional or brand. This attitude also applies to young people’s entrepreneurial aspirations. Having grown up with eBay and Craigslist (both of which launched nearly 20 years ago) and witnessed the fast success of Etsy, Gens Y and Z hardly remember a time when individuals couldn’t become their own storefronts. Empowered by technology and motivated to build their own brands, young people are taking it upon themselves to contribute to the marketplace. In previous ...
