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Macrotrends

Global Home & Away Trends

... to highly-ranked universities in the Midwest, opening up growth for the tourism industry in the middle of the continental U.S. - China: Fertility Tourism - Chinese women are propelling the growth of global fertility tourism, even as political forces inside China are loosening restrictions on fertility options following the adoption of a two-child limit that replaced China’s long-established one-child policy a few years back. The Chinese government has relaxed its stance on these types of ...

Home & Away Retail Trends

... even more excitement. Lancôme chose Singapore Changi Airport to roll out the global launch of La Vie Est Belle Flowers of Happiness, the brand’s newest fragrance that, while designed for Asian consumers, also targets globetrotting women. The launch consisted of a pop-up in the airport's Terminal 3 from the end of July through September.Yves Saint Laurent Beauté In another example of a luxury beauty brand targeting Asian consumers via airport retail, Yves Saint Laurent Beauté opened a pop-up outlet ...

Self Made Global Trends

... does not have the jobs to sustain the amount of young people who are entering the workforce, and the lack of job opportunities is prompting Gen Ys to find employment abroad. Recent graduates fear that the tech job losses will extend to the public sector, but the government promises that new jobs will turn up as new technologies develop. - IRAN: ROAD RULES - Women in Iran are ditching their hijabs while driving, sparking a national debate of what is a private and public space. In contemporary ...

Culture Spotlight On Turkey

... -34.61% of Turkish youth are more likely to watch scripted TV shows than reality TV shows.In Turkey, nearly 3 in 5 young people watch TV shows from other countries, led by those aged 30-34 (71%) and women (61%).65% of youth in Turkey would rather have higher quality clothing but few items than lower quality clothing and more of it.IN-STORE SHOPPING IN TURKEYTurkish youth prefer to shop for most apparel/accessories in-store, rather than online. To wit, 68% prefer to shop for shoes in-store, 64 ...

Culture Spotlight On Mexico

... , orange, lime, and lemon, the soda found a following after the region had difficulties with its supply of Coke, but the alternative has become the mainstay. The growing popularity of the drink not only suggests that young people are seeking a more natural and healthy lifestyle, but they also want more local products and to support their community.74% of Mexico’s youth cannot go a day without listening to music, and this increases to 79% among women compared to 69% of men.7 in 10 Mexican youth agree ...

The Self-Improvement Revolution

... embrace The Malevolution, becoming more open and vulnerable, which is prompting them to focus more on their appearance as well. Among young women in particular, beauty and grooming is increasingly happening from the inside out as they embrace products that are the Personal Best for them by leveraging their data, health, and lifestyle to provide optimal performance. They're even looking to better themselves by upgrading their fashion and style, and becoming the Best Dressed version of themselves ...

Culture Spotlight On The UK

... | Solo player games | Simulation games (e.g., Sims) | First-person shooters | Adventure games (e.g., Final Fantasy, The Wolf Among Us) | Role-playing games (e.g., Dungeon and Dragons) | Virtual worlds (e.g., World of Warcraft) | Sandbox games (e.g., Minecraft) COOL FACTOR IN THE UKAmong UK youth, 42% think denim is cool and this drops to 36% among UK Trendsetters. However, the divide is mostly seen when comparing gender: 49% of women think denim is cool versus 36% of men. Another quarter ...

The Direct Connection

... launched a series of Pictionary-style puzzle ads on the NYC subway to occupy and engage potential customers as they traverse the city. The fun ads combine Casper’s aesthetically pleasing style and gamification to push the brand’s message about better sleep. Billie The DTC women’s razor brand Billie debuted a marketing campaign depicting women more realistically in its Project Body Hair campaign. The ads featured females with all colors and forms of body hair. The ad broke the taboo surrounding female ...

(Gender) Role Playing

... people are nonetheless welcoming the chaos, seeing it as an opportunity to rewrite social rules and create a more inclusive world. The current culture of love differs dramatically from the days when men and women had strict, gender-based expectations about what each person would bring to a relationship. As historian Stephanie Coontz asserts in Marriage, a History, the movement for equality in industrialized nations transformed the notion that men must be breadwinners and women must be child bearers ...

Peer Improvement

... friends. In both countries, women are more likely than men to want to learn new skills from their friends—89% among women in the U.S. and 87% in the UK. Looking specifically at the generational differences, Millennials have a stronger desire to learn new skills from their friends than Zs.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like learning new skills from friends | I like discovering new topics/interests from friends ...