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Macrotrends

Humanology

... people’s need to be seen, heard, and cared for. With this mindset, popular culture is seeing a rise in entertainment about A.I. devices and humanoids, demonstrating young people’s desire to see more of these technologies, whether on screen or in real life (see Future Of Entertainment). With this knowledge, brands should consider using chatbots that are emotive and personable as opposed to bots that feel like one is having a robotic online interaction. In the same way a brand has to have a “personality ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Future Of Fashion & Retail

... Innovations in fashion and retail that are redefining textile development, the potential for a data-based economy, and the way consumers shop online and off.Perhaps no sector’s incessant evolution is as distilled into its very DNA as it is with the fashion industry. Fashion’s macro-, micro-, and everything-in-between trends create the perfect platform for constant reinvention and innovation. Whether the fashion and retail industry has acted on this in recent times is unimportant: as young ...

(Net)Work Hard, Play Hard

... majority of young adults say that work is their primary place/form of socializing.NETWORKING EVENTSSince many young adults regard networking as a social experience, it’s not surprising that more than half wish there were more networking events for them to attend. Additionally, 17% of U.S. youth and 15% of those in the UK are interested in joining a professional networking group/space. These numbers double among Trendsetters, showing that interest in these types of professional groups are likely to ...

The Community Well

... so relevant that many Ys are regularly conversing about it online and off; nearly a quarter say they often discuss health and wellness with friends. In fact, the social factor is often what prompts young consumers to participate in wellness efforts since they don’t want to be left out of the activity or conversation. Doing a juice cleanse, for example, is as much a detox for oneself as it is a way for friends to support each other through their commitment to a challenge. At the same time, the ...

Dream Team

... about competition between sports and fantasy sports; rather, the two complement one another. Joining a league, researching athletes, and setting a lineup is driving fandom alongside the live sports experience. March Madness brackets embodied fantasy sports long before FanDuel and DraftKings rose to power through the simple act of putting together a bracket for the three-week NCAA basketball tournament. Now, there are even more ways for the uninitiated fan to join in. A fantasy league is a welcoming ...

Nesting & Resting

... . Healing CrystalsThe healing gemstone industry is now a billion dollar business, with crystal sales soaring via online shops and physical outposts large and small. Specialty shops like holistic healing center Maha Rose in Brooklyn offer a range of healing crystals for the home, while mass retailers like Anthrolopolgie are also leveraging the love. Plant PowerHouse plants have long been celebrated for their ability to boost feelings of wellbeing while bringing life to a room, and the ...

Total Recall

... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...

Breaking Bad

... that no longer serve society, and this evolution is apparent in our findings that less than half of Boomers, Xers, Ys, and Zs find these behaviors to hold stigmas today. I think taboos were broken earlier on, especially using music as a reference, we had Prince, Madonna—she broke a lot of the norm.SABRINA, 41, PAThe rapid-fire change in the way social norms are embraced and discussed in the cultural conversation can mean that for brands, joining the fray is more of a risk than a reward ...

Gender Worldwide

... ’ parents. Meanwhile, the longstanding tradition of Indian parents taking out newspaper ads in their hunt for their child’s spouse has gone digital. Singles today can themselves create profiles and respond to prospective partners, with or without the help of their parents. The online matchmaking/marital service Shaadi (Hindi for “wedding”) has 20 million users, and more experiential companies like the newly popular Floh organize events, like cookouts and yacht parties, at which singles can meet (for a ...