A Defining Moment Mar 24, 2020 ... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...
The Great Re-port on Work Feb 23, 2023 career education gen z college experiences networking salary work-life balance ... Cassandra's 2023 The Great Re-port on Work ReportWelcome to Cassandra's "The Great Re-port on Work" Report.We recommend viewing the following slides in full screen mode.For a quick guide on Gen Z attitudes on work, download our resume below! ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... attitudes, their upbringing, and their life stage, are likely to feel a high level of mental burnout. What’s more, they’re more likely to feel mentally burnt out than their Y counterparts, who are more apt to feel overarching emotional burnout. Indeed, this cohort experiences burnout across different aspects of their lives, including work and school, social life (which is happening both on and offline), and emotional/mental health. However, the confluence of all of these types of burnout is most likely ...
Future Of Entertainment Sep 14, 2018 ... smartphone where a gaming avatar mirrors the player’s actions. Teslasuit The Teslasuit is a full-body haptic smart wearable with the potential to provide gamers more immersive VR and AR experiences. The suit is wire-free and offers motion capture and climate control. While the suit isn’t ready for commercial use, the company wants to collaborate with game developers to conceive of ways to integrate the suit into gameplay. It’s already compatible with the game engines Unreal and Unity3D, making it ...
The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... variety of young fan to remain relevant. In this way, Ys and Zs are leading the Democratization of Sports because they have claimed a seat at the table in determining the future of the genre. Modern young fans are armed with social media, broadcasting their own voices, turning to alternative sources for sports info, and redefining what and who matters (and doesn’t) when it comes to following and engaging with sports. The usual metrics of measuring sports fandom—namely live TV viewership—no ...
Stage Of The Game Mar 14, 2017 media & entertainment play movies sports TV ... , there's an influx of content in the works that puts the spotlight on the players involved in sports—not just the athletes, but also the many people who have a role in their personal and professional lives, too.Increased interest in this entertainment genre is only fitting given that young adults strive to be well-informed about the sports world to keep up with the cultural conversation, and they're drawn to entertainment that gives them a behind-the-scenes perspective (see Scene Stealers ...
Future Of Fashion & Retail Sep 13, 2018 ... the industry to manufacture shoe soles. Mushrooms Bolt Threads, the startup that achieved the previously impossible task of producing synthetic spider silk, has debuted its second innovative biomaterial called Mylo. Mylo is a leather-like material that is made from mycelium, the roots of mushrooms, rather than the ecologically-unfriendly plastics that other leather replacements are made from. Eco-conscious designer Stella McCartney was the first to use Mylo to create a bag that was displayed ...
The Cassandra 2022 OutLOOK Dec 16, 2021 community gen z social media ... The Top Trends Defining Youth Culture in 2022Welcome to Cassandra's 2022 Outlook. We recommend viewing the following slideshows in full screen mode.SEEING THROUGH THE ALGORITHMThe algorithm doesn’t drive us; we drive the algorithm–because we know it’s there. TRUST HAS LEFT THE CHATIt’s been building for a while, but trust in institutions including science, government, media, and big tech have all but disappeared. EMERGENCY URGENCYIn 2021, we ran out of names for hurricanes, ocean levels are now ...
The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...