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Macrotrends

Home & Away Retail Trends

... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...

Portraits Of A Generation

... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...

Shop Talk

... that apply. I like going to stores, even if I'm not planning to buy anything | I like when stores provide spaces for me to relax/spend time | I consider shopping to be entertainment WHERE THEY SHOPOf 16 different types of retail stores, both in-store and online, only two have been visited by more than half of all four generations in the U.S. in the past year: the majority of Boomers (74%), Xers (73%), Ys (55%), and Zs (54%) have visited a mass merchandiser (e.g., Target, Kmart) and a similar ...

Retail 2.0: Tech-Based Commerce

... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...

Try Before You Buy

... adopting virtual and physical home try-on models. Companies are enabling individuals to upload photos, use webcams, or create avatars from their measurements to have products placed on a digital version of themselves. These technologies lower the risk of buying clothing, accessories, and cosmetics online by virtually replicating the act of trying on items in a brick-and-mortar store—with the added convenience of 24/7 availability. Virtual try-ons also allow shoppers to share photos with friends to ...

Making A Living

... want personally that fits their own definition of happiness. As Ys and Zs prioritize customization and individuality in everything they do, they refuse to follow a prescribed model as the basis of their lives. Given their open-minded outlook, they consider options outside of the norm to be more acceptable than did their predecessors, while their tendency to challenge the status quo is prompting them to create new, nontraditional outlets to obtain employment, money, and a place to call home. Today's ...

Office Space

... RNDMWRK leading this practice.At first, it may seem odd for brands that don’t have office space as part of their business model to let consumers work in their settings since this de-emphasizes shopping and allows people to take up space for long periods of time without it necessarily leading to sales every visit. However, creating public places for productivity is a key way for brands to enhance their relationship with consumers, prompt them to keep returning to their brand, and spread their love ...

Would You(th) Care For A Cause?

... UK Ys and 57% of Zs say this, showing that a majority of Ys and Zs in both countries are more likely to support a brand when it is aligned with their own political outlook. Again, youth feel good when the products and services they purchase come from a brand who shares their outlook—regardless of if the brand is actually, actively supporting that political view.YOUTH’S PURCHASE DECISIONS — TO BUY… OR TO “BUY”COTT?As we’ve noted so far, the majority of Ys and Zs in both the U.S ...

Branding Trends

... just might find...you get an exhibit dedicated to the Rolling Stones. Fans can visit “Exhibitionism” during its five-month display in NYC, where they can connect with the band on a more personal level by observing guitars, written lyrics, diaries, and artwork from band members’ private collections, as well as touring a model of the London apartment where the band started.Star Wars and the Power of Costume Just about every legendary costume featured in the Star Wars saga, from the original trilogy ...

How Can I Help You?

... conversational. I don't wanna just sit here and talk about a product or you trying to convince me to buy something.” When in a store, 65% of youth in the U.S. and 63% in the UK, as well as seven in 10 Trendsetters in both countries, prefer to approach sales associates over being approached, highlighting their desire to be seen as more than just a potential sale. HUMAN NEED FOR EFFICIENCYToday’s always-on youth are constantly working on improving themselves, meaning their time and energy are precious ...