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Marketing Tips For Engaging Modern Parents

... photo, and 24/7 live chatting with a pharmacist online.JetBlue Recognizing that parents traveling with babies are often stressed about their child getting fussy on a flight (not to mention how fellow passengers will react to the sound of their kid crying), JetBlue sought to reduce this anxiety. The brand released an ad called “FlyBabies,” in which everyone on a select flight received a 25% discount for a future trip each time a child on board cried. The spot shows passengers cheering at the sound ...

Home & Away Retail Trends

... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...

Creating For The Creators

... Entertainment companies and brands must reconsider their offerings because youth are adding their own creative lens to content and becoming competitive entertainers in their own right.Gens Y and Z are creators by nature, and they not only view modern media as a place for professional storytelling but also see content as building materials to tell their own tales. During Gen Y’s formative years, sampling content went from being a cause for a court case to being commonplace in the ...

What's In Store

... each country). Today’s youth believe stores are more than just places to buy. For many, visiting stores is akin to visiting friends and shopping in stores now gives them a feeling of community, especially compared to shopping online. U.S. and UK women are more likely than their male counterparts to enjoy the shopping experience.Which of the following statements, if any, do you agree with?Please select all that apply. I like to visit stores even if I am not planning to buy anything | I like the ...

Office Space

... RNDMWRK leading this practice.At first, it may seem odd for brands that don’t have office space as part of their business model to let consumers work in their settings since this de-emphasizes shopping and allows people to take up space for long periods of time without it necessarily leading to sales every visit. However, creating public places for productivity is a key way for brands to enhance their relationship with consumers, prompt them to keep returning to their brand, and spread their love ...

For Love And Money

... At work, young people’s quest to “make meaning” is being overtaken by a burgeoning desire for high salaries. The prolific narrative surrounding Gen Y in the workforce is that its members want to “make meaning, not money” due to their optimistic outlook and their idealistic aspirations for changing the world. But for the first time, this narrative is in need of an update. Making meaning may have been top of mind when the economy was struggling and there was little money to go around, but in ...

Top Takeaways for Digital Marketers

... respond to them (preferably, immediately). With this in mind, we’ve assembled a list of top takeaways for digital marketers based on best—and, in some cases, worst—practices witnessed over the past year. We hope these directives will help to inspire and advance your online marketing efforts in 2014. 1. BE AN EDUCATOR Young individuals consider the Web to be a place for education and discovery: 64% of mainstream and 85% of trendsetter respondents said that they use the Web for learning, and more than ...

Branding Trends

... dedicated to her late husband where visitors could see the author’s office, art, book, vinyl collections, and handwritten notes, even eating the breakfast he used to consume every day: grapefruit, scrambled eggs, juice, coffee, and Jell-O with fruit topped with gin and Grand Marnier. - 3. Brand Museums - All brands, even those that aren't entertainment creators and distributors specifically, can build a destination for consumers to visit. Youth are drawn to such places as they’re seeking more live ...

Global Gaming Trends

...  to complete its Fortnite squad, Daequan is distinct among gamers for his calm, cool-headed demeanor while playing. Hailing from the U.S., he has played several games competitively, such as Destiny 1 PvP, GunZ, and Smite before turning to battle royale games including Fortnite. Daequan is not only known for his skills in the game, particularly his accuracy with a shotgun, but also for his catch phrases and adding to the culture around the game.Dance moves ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...