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Macrotrends

State Of The Art

... As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.Creativity has long been regarded as a “human-only” capacity: the sacred and untouchable space that functions as the delineator of man from machine. Within the general fear that technology and automation will fully take over human jobs (along with seemingly all other ...

Future Of Entertainment

... settings based on a listener’s response.Continental Audio System German automotive parts company Continental has created a new audio system called Ac2ated Sound, which turns the car interior into a speaker. The system replaces traditional car speakers with actuators that generate micro-vibrations to produce sound. The actuators are placed behind car panels, causing the car’s surfaces to carry the micro-vibrations and turning the interior into one speaker. In the past, audiophiles only had the option to ...

Future Of Fashion & Retail

... customer for wearing the pieces. The clothes, which are casual in design and include tees, hoodies, jeans, outerwear, and hats, are meant to be paired with the brand’s iOS app, Tommy Hilfiger XPLORE, so that consumers earn points for wearing the pieces, competing in challenges on the app, and completing various other activities that are meant to reinforce the Tommy Hilfiger brand DNA. Once accumulated, the points can be cashed in for gift cards, autographed merch, and archival pieces.New Balance New ...

Future Of Food & Beverage

... Innovations Will Affect My Purchase Decisions In This Category TRYING AND LIKING NEW FOODSAs new and interesting innovations continue to emerge in the food and beverage space, they are grabbing the attention of young consumers, who are deeply curious and love trying new things. With so many new trends, the question is: which will stick around? Of the new innovations young people have tried and liked, 38% of Trendsetters in the U.S. and UK have used an automated restaurant service (e.g. ordering from a ...

Future Of Healthcare & Medicine

... -based CMR Surgical produced the Versius, a robot programmed to perform intricate surgical procedures. Versius is not autonomous; each of its robotic arms sits on its own pillar and holds a different surgical tool, all of which are controlled by a surgeon. The machine’s flexibility and ergonomic design is intended to reduce fatigue experience by doctors during long procedures. National Health Service Britain’s National Health Service is trialing a chatbot service through healthcare company ...

Future Of Travel, Transportation, & Infrastructure

... enjoying the journey. Electric scooter sharing programs and autonomous public transportation are increasing mobility for citizens of all ages and classes while demonstrating modern youth’s desire for convenience, access, and sustainability. Emerging smart cities are being built with interconnected sensors and systems that allow the city itself to automatically mitigate the pain points and inefficiencies that are rife in urban settings. As more cities incorporate smart technologies and as the process of ...

Global Innovation Trends

... applications that would include predicting when someone needs to use the restroom. Developers hope these robots could increase the autonomy of the elderly people in their assistance as well as assist nursing staff. - Australia: Environmental Innovations - In an example where robots save the world rather than destroy it, an Australian robot named Rangerbot both monitors the Great Barrier Reef and and assassinates pestilent species that are harming it. Rangerbot is an autonomous underwater drone that is ...

Global Culture Marketing Tips

... -ranging categories, including beauty, fitness, and automotive, that are creating games that challenge and entertain modern youth and boost affinity in the process.  Guerlain Capitalizing on the popularity of gaming amongst consumers in China, beauty brand Guerlain created a highly addictive WeChat tetris game to celebrate the launch of the brand’s KissKiss Matte lipstick. Once players got through the multi-level and lipstick-themed game they were asked to submit personal information that ...

Culture Spotlight On Turkey

... items online CONTROLLED BY THE PEOPLEAs the Turkish government holds much influence on the country's popular culture, its consumers are seeking more autonomy, and 77% feel popular culture should be determined by the people rather than by government/national leaders. These views are felt more by those aged 30-34 (83%) than those aged 14-17 (71%), likely due to more engagement in politics and national issues by life stage. Similarly, 71% of Turkish youth feel the media should be controlled ...

Global TV Trends

... Donald Trump whose political agenda gave rise to public discourse about climate change and women’s right to body autonomy. The politically charged series won several awards following its first season, sweeping the Emmy Drama categories in which it was nominated including Outstanding Drama Series, Outstanding Lead Actress, Outstanding Supporting Actress, Outstanding Directing, and Outstanding Writing. Unbreakable Kimmy Schmidt The Netflix series Unbreakable Kimmy Schmidt is in its ...