387 results for 'global'
Filter by:

Macrotrends

New Muslims

... others were not so fortunate. In Tehran, a group of friends were arrested for a similar effort. Because their version featured women dancing with men sans hijab (the traditional Islamic head covering), it offended Iran’s conservative judiciary. The incident inspired the globally tweeted hashtag, #FreeHappyIranians, and served as a stark reminder that even though a nation’s youth might embrace global culture, the regime in control might not. One of the factors driving New Muslim self-expression on the ...

Cultural Diplomats

... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...

Geomarking

... resonates globally (whether it’s an idea, a trend, a song, or a dance) and putting their regional stamp on it—in short, reinventing it as a shout out to their own culture. This GEOmarking behavior allows Ys to contextualize global phenomena within their immediate environment, and in doing so, to call attention to their place in the world. GYs create and share with ease. They are well accustomed to using the web as a platform for self-expression, so it stands to reason that these individuals want to tell ...

Universal Invite

... , internationally representative concepts, and/or widespread invitations for worldwide participation (most notably through hashtag campaigns like NASA’s #GlobalSelfie and #BringBackOurGirls that encourage global conversations). If brands want their content and ideas to achieve global virality, they need to focus on creating media that is wholly accessible, and that forges long-distance connections. Marketing that fails to take into account the global nature of modern youth culture may be considered exclusive ...

The Omniculturals

... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...

First Glocals

... , and that’s what this whole generation of youth is.” Hence the rise of a new mindset, shaped by GYs’ conscious preservation of local traditions, customs, and ideas—a shift from the “first globals” to the “first glocals.” Consequently, we are redefining the term “glocalization” (which originated as a business strategy in Japan) to describe GYs’ desire to be both global and local citizens. Somewhat paradoxically, this globally shared culture has inspired an amplified pride in GYs’ local identity ...

Global Influencer Trends

... behavior carries high risks for brands," it said, "[a]nd it is only a matter of time before the local consumer protection agencies start paying attention." - Australia: Collaboration Nation - Three major brands teamed up to promote Superdry's #InYourElement campaign, something the company called a global first. Superdry, Subaru Australia, and STA Travel collaborated on the campaign, which promoted a "jacket for every element." The companies tapped four Australian influencers to travel to different ...