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Spending Behaviors & Attitudes

... half of Trendsetters, have chosen not to go out because they were trying to save money.GETTING FINANCIAL HELP FROM FAMILYWhile Gen Ys are more likely to be earning their own money and established in adulthood, a majority (55%) still rely on family members to help pay for necessities, as do 75% of Zs. However, even though they’re young, already 25% of Zs are financially independent. Those in the U.S. are more likely than their UK and AUS counterparts to have help from parents/grandparents/guardians ...

POP Watch

... really all I need.ASHLEY, 30When I’m watching TV and movies, I’m usually using Netflix. My family was using Netflix so often, and it was rare that we watched TV, so we actually got rid of cable and Dish.JADE, 14We don’t have cable but do have subscriptions to Netflix, Hulu Plus, and Amazon. We’ll use our Chromecast or Roku to watch on our TV, and we’ll usually watch a comedy or a horror movie. We do this at the end of every night.JACCI, 26WHAT MAKES TV GREATGreat TV is marked by its ability to ...

BMS Brands and Marketing

... BRANDS THAT THEIR WHOLE FAMILY WOULD ENJOY. TOP 10 EDUCATION AND LEARNING BRANDS 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 BRAINY BRANDS Young people also want brands to help them improve their mental wellness. They want to see brands offering games that stimulate the brain, puzzles or scavenger hunts in their ad materials, and in-store events. Their passion for quizzes is another opportunity for brands to help Ys and Zs measure their mental acuity. They also want help from ...

Global Y Identity

... different cultures around the world. HEISNAM, 28, INDIATHE GLOBAL DREAM The dream for GYs is to have a life filled with rich experiences, work they love, and strong personal relationships. Material goals like home ownership are secondary. Following the global recession, they prioritize financial security and the comforts of family. Interestingly, though the media often describes Ys as self-promoters, “being famous” is the aspiration they rank lowest. How important are each of the following to you?Top ...

Digital Socialize

... things online several times a day. I share photos on Instagram, things to buy on Pinterest, links to stories on Twitter, and jokes to friends and family on Facebook or email. I do these things for personal enjoyment and to connect with people. MEGAN, 34I share things online frequently. I share a lot of photos and quotes that are inspiring to me , especially if I feel like someone else can relate to them. ARYANA, 15SOCIAL MEDIA USAGE While Facebook remains a top platform, its dominance across ...

Game Changers U.S. Fan Segmentation

... degree are far more likely to be Super Fans, which is likely influenced by the juggernaut of collegiate athletics. Young parents largely fall into segments that are enthusiastic about sports, whereas non-parents are more likely to be part of segments that are less interested in the genre. Parents gravitate to the category because it represents entertainment that is largely appropriate for the whole family, and also because sports connect strongly with traditions, which they want to pass on to their ...

Digital My Mobile Life

... have a relationship with my phone Thoughts on Mobile Life I am incredibly connected to my phone. I regularly feel dependent using it, and I feel strange when I leave my phone at home. Without being connected to email for work, or to friends, family, and my boyfriend, there is often a feeling of isolation. GIGI, 27, USAMy phone and I are inseparable. I feel completely naked without my phone and always have a mini heart attack every time I can't find it. It's the first thing I check when I wake up ...

POP Entertain

... helps me to feel more immersed in the story | It's a way of having quality time with friends and family | It makes watching/ reading/ listening more of a celebration | It makes me feel more in control of my time | It makes me feel efficient | It makes me feel productive | It helps me stay up to date on the cultural conversation | It makes me feel more culturally aware | It makes me feel smarter THOUGHTS ON ESCAPISM Who hasn’t binged on their favorite topic now and then? It offers a great ...

Gender Story

... judge other members of your gender on? Values | Manners | Social skills | Hygiene | Interests | Goals | Friends | Physical appearance | Grammar | Career | Charisma | Parenting skills | Family | Political beliefs | Assets | Fashion sense What do you tend to judge members of the opposite gender on? Physical appearance | Manners | Hygiene | Values | Interests | Social skills | Goals | Friends | Fashion sense | Grammar | Charisma | Parenting skills | Family | Political ...

Gen Z Brands and Marketing

... , but 28% have also liked a brand online, and one in seven have even shared an ad from a brand. Zs like to interact with brands in a variety of ways as well. Several Zs note they play branded games, take surveys and quizzes, and even seek out ads from brands. Which of the following, if any, have you ever done? Told a friend/family member about a brand | Liked a brand online | Played games from brands | Taken a survey from a brand | Taken a quiz from a brand | Followed a brand on social media ...