Luxury Jun 08, 2019 ... | Bars/clubs | Garden/outdoor | Other | None of these REASONS FOR SPLURGINGFor which of the following reasons, if any, do you splurge on products/services?Please select all that apply. It's how I treat myself | Because it's special to me | I am passionate about the product or service | It's a gift for someone | To make myself feel better | Quality products/services are more expensive | It's a way I spend time with my friends/family | To keep up with trends | To keep up ...
Stresses & Fears Mar 09, 2020 ... escape routes/hiding places | I am fearful of traveling | I have discussed an escape plan with my friends or family | I have a "go bag" (i.e., a bag of necessary items packed in case of emergency) | I have acquired a gun to aid in an emergency [Age 19+] | I have bought supplies or established a shelter in case of an emergency | I am fearful of commuting | None of these ...
Under The Influence Dec 03, 2019 ... taboo) | My identity | My involvement in social causes (e.g., political movements, sustainability) | None of the above OPEN TO RECSIn general, how open are you to hearing the recommendations and opinions of others when it comes to what you do and what you buy?10-Point Scale Top 3 Box (Net) | Middle 4 Box (Net) | Bottom 3 Box (Net) INFLUENCE PURCHASESWhich of the following, if any, influence your purchases?Select all that apply. Friends | Children | Parents | Influencers | Siblings ...
Social Media Habits Nov 28, 2017 ... lives than they were a year ago, though half of Trendsetters find that social media makes it easier to meet new friends.Which of the following, if any, are true for you?Strongly/Somewhat Agree Summary Social media is cool | Social media is more of a functional tool than a platform for socializing | Social media platforms are less relevant to my life than they were a year ago | Social media makes it easier to meet new friends ALL THE FEELSWhen utilizing social media, U.S. Trendsetters do so for ...
Drinking & Drugs Nov 24, 2017 ... they drink, particularly among women, is to help them be more social. However, a quarter of youth in the U.S. and a fifth in the UK do not drink alcohol.For which of the following reasons, if any, do you drink alcohol?Please select all that apply. To relieve stress | I like the taste | It helps me be more social | My friends/significant other drinks | To get drunk | To meet new people | To help me fall asleep | It lowers my inhibitions | As part of a tradition | It makes ...
Nightlife Nov 25, 2017 ... A qualitative overview of youth's perceptions and attitudes toward nightlife culture.In the U.S., the most youth have spent, on average, for a night out is upwards of $400, while in the UK, youth have an average top spend of £350.In the past year, 2 in 5 Trendsetters have cut back on the amount of money they spend when going out.THE BRIGHT SIDE OF NIGHTLIFEWhen young adults go out, 49% in the U.S. and 38% in the UK say it’s to get out of the house. The ability to hang out with friends is ...
Maxed Out Sep 09, 2019 ... /friends | Organize | Read | Power through (e.g., skip a meal, sleep less) | Drink alcohol | Go to the gym | Shop | Smoke cigarettes | Meditate | Smoke/eat marijuana | Schedule free time/a vacation day for myself | Plan a vacation | Vape/use e-cigarettes | Go to therapy | Go to the spa | Talk to my manager/boss | Outsource tasks (e.g., use TaskRabbit, Fiverr) | None of the above ACTIVITY FREQUENCYOf the following, are you doing each more, less, or the same as a ...
Customer Service Jun 06, 2019 ... offensive (e.g., racist, homophobic, sexist) | Some brands can go overboard with customer service (e.g., getting too personal, following up too frequently) | I view customer service representatives as reflections of the brand | Brands should make the customer service experience more personal 2 in 5 U.S. Trendsetters, and 1 in 3 in the UK, prefer to communicate with a brand in the same way I do with my friends (i.e., text message, Facebook Message).CUSTOMER SERVICE EXPERIENCESWhich of the following ...
Socializing At Home Nov 22, 2017 ... A qualitative overview of the role of home in socializing with friends. 68% of UK youth and 61% of youth in the U.S. say that staying in is the new going out, and 6 in 10 prefer to do so.NO FOMOSeven in 10 youth across the U.S. and UK feel more comfortable turning down social plans then they did a year ago. U.S. Trendsetters (75%) are the most comfortable doing so, followed by Zs in the UK (72%) and Ys in the U.S. (69%). When canceling plans with friends, four in 10 Trendsetters do so ...
Popular Culture & Food/Beverage May 18, 2018 ... | I order take-away less often than I did a year ago A third of global youth like to cook with/for their friends or host dinner parties. This is particularly true among youth in South Africa, India, Nigeria, China, and Turkey.COOKING FOOD AT HOMEThree-quarters of youth around the world cook at home at least once a week. Countering their lower use of restaurants and take-away meals, 41% of women cook at home at least once per day. Nearly half of youth in Nigeria cook at home at least once a day ...