802 results for '"gen z"'
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Friendship Goals

... Trendsetters are or would be friends with their parents, and close to half are or would be friends with their child(ren). This is more prominent among women in both the U.S. and UK, and well as more common among Gen Zs as compared to Gen Ys.Which of the following, if any, is true for you?Please select all that apply. I am/would be friends with my parents(s) | I am/would be friends with my child(ren) NEW FRIENDSAbout one in five U.S. youth don’t know how to meet new friends, but only one in 10 say they ...

Work & Life

... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...

Friends & Festivals

... , as are Zs in the UK.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Music festivals aren't as cool as they were a year ago | Food festivals aren't as cool as they were a year ago TYPES OF FESTIVALSFurther demonstrating that festivals haven't lost their cool among the majority of youth, 55% of U.S. youth and 49% in the UK are interested in attending music festivals. Meanwhile, 52% of youth in the U.S. and 35% in the UK are interested in ...

Social Activities

... UK, youth are less likely to take part in these same activities with their friends, though they are still the top-ranked activities. In both the U.S. and the UK, women are more likely than men to do these activities with their friends, while U.S. Zs more so than Ys and UK Ys more so than Zs do each of these things with friends.Which of the following activities, if any, would you want to do with a friend?Please select all that apply. Shop in-store | Go to the movie theater | Eat a meal at ...

Work Preferences

... they’d prefer to work for a company with a flat structure where everyone is equal rather than working for a company with a traditional hierarchical structure, with Zs being significantly more likely than Ys to prefer this. However, men go against the majority in both cases, being more likely than women to say they’d prefer to work at startups and prefer to work for companies with traditional hierarchies.Please select one statement from each pair below that you agree with more. I would rather work for ...

Socializing At Home

... A qualitative overview of the role of home in socializing with friends. 68% of UK youth and 61% of youth in the U.S. say that staying in is the new going out, and 6 in 10 prefer to do so.NO FOMOSeven in 10 youth across the U.S. and UK feel more comfortable turning down social plans then they did a year ago. U.S. Trendsetters (75%) are the most comfortable doing so, followed by Zs in the UK (72%) and Ys in the U.S. (69%). When canceling plans with friends, four in 10 Trendsetters do so ...

Betterment & Learning

... and feel a responsibility to do so, and they also believe education has become more social and cool in recent years. Youth in the U.S. are more likely than those in the UK, as are U.S. Zs compared to U.S. Ys, to agree with each statement.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like to share my knowledge with friends | Education/learning has become more social in recent years | Education/learning has become cooler in recent ...

Bingeing

... % of those in the U.S. and 63% of those in the UK citing entertainment value as their main motivation for bingeing. Gen Ys are more likely than teen Zs to binge for entertainment value, as are women in comparison to men. Youth who binge also do so to relax, to help them avoid boredom, and to have a form of escape.For which of the following reasons do you binge entertainment and/or media?Those who bingePlease select all that apply. It's entertaining | It's relaxing | It helps me avoid being ...

Playing House

... A quantitative look at how young adults spend time at home. HOSTINGYoung people like to entertain, with nearly half of Trendsetters saying they often have people over to their home. Moreover, 71% of young adults have hosted or would host a party at their home, and the same number have cooked or would cook for a dinner party at their home. Trendsetters are significantly more likely than the overall population of youth to host/cook for their friends, as are Ys compared to Zs, likely because ...

Entertainment Landscape

... services. Trendsetters are also twice as likely to splurge on live events than young adults overall. Young men and teen Zs are more likely than young women and Gen Ys to splurge on gaming and music.Which of the following, if any, are you willing to splurge on in terms of entertainment?Please select all that apply. Internet service (e.g., high speed, special router) | Games/video games | Movie (DVD, download, or rent) | Streaming subscription services (e.g., Spotify Premium, HBO GO) | Music ...