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Worldly Improvement

... , events package) | A stay at an all-inclusive resort | A room in a hostel | A private apartment/home via the sharing economy (e.g. Airbnb) | A room in a private home via the sharing economy (e.g. Airbnb) | Other travel purchase | A reservation at a campsite | Train ticket (not for daily commute) | None of the above REASONS TO TRAVELThree quarters of Trendsetters across the U.S. and UK have taken a personal trip in the past year to relax, get away, and to try new things. Another ...

A&S Dating And Relationships

... A quantitative overview of youth's attitudes and behaviors surrounding friendship, dating, relationships, and marriage.MARRIAGE MATTERS While both owning a home and having a wedding are traditional milestones, if young people had to choose between the two, they would overwhelmingly put money toward a home rather than a wedding. This is especially true for trendsetters. As young people reimagine the concept of "home" to better fit their generational preferences and circumstances, it's a ...

Food & Beverage

... )? At least once a day | A few times per week | At least once a week | A few times per month | At least once a month | Less than once a month | I do not do this at all FREQUENCY OF COOKING AT HOMEHow often, if at all, do you typically cook food at home/eat food someone else in your household cooked for you? At least once a day | A few times per week | At least once a week | A few times per month | At least once a month | Less than once a month | I do not do this ...

Job Search & Consideration

... | Opportunity to customize the role to fit my learning/career goals | Option to work remotely/work from home | Company perks (free snacks, happy hours, gym membership discounts) | Corporate brand (e.g., what the company stands for) | Commuter benefits (e.g., subsidized gas/petrol or public transportation) | Job title | Opportunity for business travel | Corporate social responsibility (e.g., company's donations to charity/social improvement) | Ability to have a "side hustle" or secondary ...

Shopping Behaviors

... ) | Accessories not including footwear (e.g., bags, jewelry) | Health and wellness (e.g., vitamins, massages) | Household electronics (e.g., TV, microwave, air conditioner) | Digital media (e.g., ebooks, streaming services) | Pet care | Alcoholic beverages not in bar/restaurant (Base: 21+ U.S., 18+ UK) | Home décor and furniture | Travel (e.g., plane tickets, accommodations) | Sports and fitness (e.g., gym membership, sports equipment) | Garden and outdoor | Bars/clubs | Vehicles (e.g., cars, bikes ...

Childcare

... each of the following things?Parents Who Think There Is An Appropriate Age For Each ActivitiyMean Summary Bathe without supervision | Have basic chores (e.g., taking out the garbage) | Choose his/her own clothes | Do his/her homework/study without supervision | Spend time outside (not in your yard/play area) without supervision | Make his/her own meals | Learn about sex | Go to/from school without a chaperone | Stay home without supervision during the day | Babysit | Use ...

Modern Parents Correspondence Maps

... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...

Love Relationships

... that apply. Saying it verbally | Doing nice things for the other person | Holding hands | Physical intimacy | Making time for the other person | Sending text messages | With a nice home cooked meal | With a nice meal out | Handwritten love notes | Gifting flowers | With trips/ vacations | Gifting candy/ chocolates | Through emojis | Gifting clothing | Gifting perfume/ cologne | Gifting jewelry/ accessories | Making a mix/ playlist | Dressing alike Saying it ...

BMS Mind

... knowledgeable | I'd rather be creative | I'd rather have book smarts | I'd rather have street smarts | My generation isn't as smart as older generations were | My generation is smarter than older generations SEEKING SANCTUARY Ys lead extremely busy and “always on” lives and hence seek quiet places and “me time” as a way to relax and unwind. Nearly all have places that they consider personal sanctuaries, with most saying their current home is their main oasis; this is particularly true of older Ys ...

Technology

... television in his/her room | Have his/her own tablet | Use technology without supervision | Have a computer/laptop in his/her room | Have his/her own email account | Have his/her own smartphone | Have his/her own social media account 151 TECH LIFEParents are using technology as a way to keep their children occupied and also as a way to document their lives. The majority of parents in both the U.S. and UK use technology at least once a week to keep their child occupied at home; moreover ...