Over Stimulation Sep 20, 2019 ... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...
Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
The Generational Manifesto Mar 24, 2019 ... Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. By examining each cohort, who are delineated based on the shared social, political, cultural, and economic climate of their formative years, brands can understand the defining characteristics of each generation and how these qualities ...
The Mental Health Perspective Apr 12, 2020 ... . They’ve learned about mental health in school—schools in Oregon offer mental health days alongside sick days, and several schools are teaching meditation as part of the health curriculum.Among Millennials, their characteristic optimism is being challenged during this crisis, making it difficult for them to maintain their mental health. They are needing to dig deep to find the bright sides and positive moments in order to believe that everything will just work out. Many of their usual joys in life that ...
The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...
Opportunity Knocks Dec 14, 2018 ... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
OK, Boomer! Mar 23, 2020 ... frustration and anger that modern youth feel towards older generations, who they perceive as being out of touch at best, and, at worst, even causing or contributing to some of the issues that plague today’s youth. The issues on the table include climate change, wealth disparity, and a lack of support for progressive social causes. As one Gen Z told us in a recent focus group, “You have to be rich to be healthy,” underscoring youth’s sentiment that the deck is currently stacked against them. What’s more ...
On The (Im)pulse Dec 09, 2018 ... Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.While a passion for travel spans generational divides, modern young consumers are so fixated on this category that they tend to jump at the chance to book trips when good deals catch their eye. Travel is becoming the new impulse purchase, and increasingly how young generations go places near and far. While four ...
Where There's A Will, There's Away Dec 10, 2018 ... finance trips, but they're also taking on things that make travel more attainable, such as a choosing a job where they get to travel for work or have flexibility to travel often for pleasure, engaging in side hustles, or going into debt. As modern young adults see it, Where There's A Will, There's Away. It's critical for every brand to understand the role of travel in young people's lives as their focus on this sector is greatly impacting their interactions with companies and purchases across all ...
