598 results for '"gen y"'
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Data

Activism Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Following the IssuesWhich of the following, if any, is true for you?Purpose & Polarization 2020Please select all that apply. I follow causes or issues in my country | I follow politics in my own country | I have engaged in a political discussion or debate in real life | I follow causes or issues in countries other than my own | My friends and I regularly discuss politics | I follow politics in countries ...

Finance Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Savings Attitudes Which of the following, if any, are true for you?Everyday Equality Report 2020Please select all that apply. I think it is important to have savings | I'm worried about having enough money to live on when I'm older | I know how to manage my money for my long-term future | I am comfortable asking friends/family for money if I need it | I think I will be financially better off than my ...

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Brand AttitudesHow strongly do you agree or disagree with each of the following statements?Everyday Equality Report 2020Strongly/Somewhat Agree Summary Brands need to acknowledge people living with disabilities to be relevant | Brands need to stand up for their values to be relevant | Brands should be public about internal policies about social issues | Brands have the power to change the world | Brands ...

Entertainment & Media Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Top Media PreferencesWhen comparing each of the following types of media to one another, which are the 3 that you consider the best?Generations Report 2019Please select the top 3 you regard as the best. Music | Movies | TV shows | Social media | Video games | Books | Magazines | Podcasts | Blogs Top Movie TypesWhich of the following types of movies do you most like to watch?Global Culture Forecast ...

Politeness & Others

... A quantitative overview of the attitudes and behaviors of Gen Z and Gen Y youth toward aspects of politeness and their interactions with peers.PRIORITIZING SELFWhich of the following, if any, do you agree with?I think people prioritize themselves over others... Agree | Disagree RUDE QUALITIESWhich of the following, if any, do you personally think are rude?Select all that apply. Going through someone else's phone without permission | Ignoring or cutting a line | Not saying please and ...

Volunteering & Being Involved

... A quantitative overview of the volunteering Gen Z & Gen Y are involved in, and how they give back. TAKING PARTWhich of the following, if any, have you done in the past year?Please select all that apply. Recycled | Donated goods | Volunteered | Shared information on social media about a cause or issue | Engaged in "green" behaviors (e.g., conserving water) | Bought a product that donates a portion of the proceeds to a cause | Signed a petition | Wore a ribbon or bracelet or ...

Generational Divides

... A quantitative overview of Gen Z and Gen Y beliefs and attitudes toward generational differences.PARENTS VALUES AND IDEALSWhich of the following, if any, do you agree with?I accept and agree with my parents' values and ideals... Agree | Disagree FAMILY, FRIENDS & POLITICSPlease select one statement from each pair below that you agree with the most. My family and I agree on politics | My family and I do not agree on politics | My friends and I agree on politics | My friends and I do ...

All Eyes On Me

... A quantitative overview of Gen Z and Gen Y attitudes and preferences toward advertising. PAID VS. UNPAID SPONSORSHIPSPlease select one statement from each pair below that you agree with the most.I'm more likely to pay attention to a product/service that an influencer/ celebrity/ athlete endorses... Without being paid/sponsored | As part of a paid sponsorship PAYING ATTENTION TO BRANDSWhich of the following types of content, if any, does a brand need to provide in order for you to pay ...

Getting Canceled

... A quantitative overview of Gen Z and Gen Y attitudes and perceptions toward cancel culture and super-fandom.STOPPED FOLLOWING BRANDS BECAUSE…I've stopped following a brand because.Select all that apply. It was no longer relevant to me | It goes against my values (e.g., it was racist, sexist, homophobic) | It became boring | It lied | Harmful environmental impact (e.g., non-sustainable practices, pollution) | Negative treatment of employees | It was rude to followers ...

Current Events & Issues

... A quantitative overview of how today's current events and issues impact Gen Z and Gen Y. Nearly all U.S. and UK Trendsetters, 95% and 93% respectively, agree everyone has a responsibility to be an informed citizen.INFORMED THROUGH NEWSWhich of the following, if any, do you agree with?Agree Summary I consider it a personal responsibility to be an informed citizen | I feel a negative emotional response when I consume the news (e.g., anxious, depressed) | I avoid the news TOO MUCH ...