802 results for '"gen z"'
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Social Media Habits

... each of the following?Interested In Summary YouTube Red | Snapchat Discover | Snapchat Spectacles | Snap Map | Facebook Watch | Animoji ENTERTAINMENT FROM FRIENDSSnapchat is the number one ranked social media platform youth use to be entertained by their friends, according to 61% of youth in the U.S. and 55% in the UK. This is especially true among Zs in the U.S. (71%), as well as U.S. women (67%).Which of the following social media platforms do you use to be entertained by friends?Please ...

BMS Brands and Marketing

... A quantitative overview of consumer opinion regarding the relationship between brands and health and wellnessBRAND PREFERENCES Ys would much prefer wellness products from large national brands (67%) to those from boutique brands (33%). However, they don’t seek to broadcast their brand affiliations, with a slight majority (54%) preferring their athletic apparel without logos. Women are especially likely to feel this way. Trendsetters and teen Zs, on the other hand, would prefer that their ...

BMS Soul

... A quantitative overview of spiritual health and wellness habits and preferences59% OF Ys, INCLUDING 65% OF MEN, AGREE THAT YOU CAN'T CALL YOURSELF HEALTHY IF YOU DON'T PAY ATTENTION TO YOUR SPIRITUAL WELLBEING RELIGIOUS IDENTITY A plurality of Ys and teen Zs say they are religious, while slightly fewer say they are spiritual, which is a notable shift from previous generations. Another 10% of Ys and 6% of teen Zs describe themselves as atheist, and the same numbers say they are agnostic ...

Spending Behaviors & Attitudes

... | Coffee/tea | Beauty/grooming services | Home décor/furniture | Restaurants | Streaming services | Watches/jewelry | Fitness | Apps/in-app purchases | Food delivery services (e.g., Blue Apron, Seamless, GrubHub, Fresh Direct) SPENDING SPREE GUILTMore than three quarters of youth feel guilty when they spend a lot of money on unnecessary products and experiences. Women are significantly more likely than men to feel guilty after doing so, as are Ys compared to Zs. U.S. youth are more likely than ...

Money, Finances, & Spending

... among U.S. Zs and Ys. FINDING FINANCIAL SECURITYHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I'm often stressed out about my finances | I worry I won't have enough money to retire | I feel guilty about my spending habits | I don't think I'll ever have financial security | I don't know what to do with my money PRIORITIZED CATEGORY SPENDING HABITSWhich of the following categories, if any, do you find yourself prioritizing when it comes ...

Shared Interests With Friends

... way young people make new friends is at school or at work, with 64% of U.S. youth and 56% of UK youth doing so. Additionally, 78% of Gen Zs in the U.S. and 72% of U.S. women find this to be true. Half of youth have also met new friends through previously existing friendships, emphasizing the desire to have friends with similar tastes and shared interests.In which of the following ways, if any, have you ever met friends?Please select all that apply. At school/work | Through other friends | On ...

Job Search & Consideration

... equally as likely to have had their parents come to a job interview with them (7%), although the extent of their participation in the interview is unknown. Overall, men are more likely than women to have their parents be involved in the job hunting and negotiation process, as are Zs compared to Ys.Which of the following, if any, is true for you?Please select all that apply. My parent(s) have helped me negotiate a job offer (e.g., salary, benefits) (Base: Those Who Have Ever Had A Job) | My parent ...

Current Financial Situation

... insurance and life insurance, as are Ys compared to Zs, likely because the former are required to have their own policies independent of their families.Which of the following, if any, do you currently have?Please select all that apply. Health insurance | Life insurance | Homeowner's/renter's insurance (Base: Those Who Own/Rent A Home) Health insurance | Life insurance | Homeowner's/renter's insurance FINANCIAL RESOURCES AND ASSETSFew young people have financial assets such as stocks and bonds ...

Retail

... A quantitative overview of generational attitudes and preferences toward retail. SHOPPING PREFERENCESPlease select one statement from each pair below that you agree with more. I prefer to shop in-store | I prefer to shop online | I like to take my time and browse in stores | I like to get in and out of stores quickly | I prefer to shop via a mobile device (e.g., cellphone, tablet) | I prefer to shop via a laptop/desktop computer Among U.S. Zs, Ys, Xers, and Boomers, 1 in 3 ...

BMS Mind

... , if any, are true for you? I consider myself open-minded | I consider myself a deep thinker | I try to learn something new every day | I know someone who has been diagnosed with a mental illness | I regularly read articles about health, wellness, and spirituality | I try to take stock of my mental state periodically | I enjoy arguing as an intellectual pursuit KNOWLEDGE IS POWER Ys and Zs make an effort to keep their brains sharp. Both generations place more value on applying knowledge than ...