377 results for '"money"'
Filter by:

Data

Gender Love/Sex/Dating

... define a person more than do wealth or history. Women are more likely to look for a partner with a stable income and ambition, while men place more emphasis on physical attractiveness. What are the most important qualities for your ideal romantic partner to have? Select 3. Personality | Sense of humor | Intelligence | Physical attractiveness | Kindness | Good manners | Open mindedness | Shared morals/ values/ politics Ambition | Good with money | Shared religion/ beliefs ...

Digital My Gaming Life

... young players would have an improved opinion of brands that sponsor or create games for them to experience. They are also willing to spend money on in-app purchases. About a third are willing to pay to gain access to additional game levels, special features, or gear for their characters. PLAY TIME Nearly three-quarters of Mainstream and Trendsetters play mobile games at least once a week; their high interest in this activity holds true across gender and age groups. Older Ys have more varied interest ...

Consumed Channels

... or a similar product at a discount. Additionally, I’ll see if there are any online coupons to use—Bed, Bath & Beyond always sends 20% off coupons, so I can just jump into my email quickly and save some money in-store. MEG, 23For personal care products, which have you done? Showrooming: Researched or browsed for a product in-store but then decided to buy it online | Webrooming: Researched or browsed for product online but then decided to buy it in-store For electronics products, which have you ...

Gender Marketing

... | 1 (Not at all accurate) Commercials tend to portray men in three ways: 1) young, partying adventure-types; 2) idiotic married men with kids; and 3) older wise men with lots of money and nice cars. I think the media’s portrayal of the modern married man with children as bumbling, fat, and foolish is just terrible. We help make decisions, we help make meals, we help clean, we raise children, and we take part in life. RAJ, 3236% OF WOMEN FEEL THAT MARKETERS DON'T UNDERSTAND WOMEN TODAY. 31% OF ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Global Y Consumer

... . Travel and vacations emerge as top splurge categories, especially in South Korea, Brazil, China, the UK, and Spain. Nearly a quarter of GYs say they’re willing to splurge on live events like concerts and theater performances; and approximately 4 in 10 GYs, and more than half in India and China, splurge on dining out. Which of the following products/services do you tend to splurge on (i.e., spend extra money)? Electronics/ technology | Fitness | Accessories | Makeup | Hair care | Vacation/ travel ...

Digital Life

... Young consumers' rapid adoption of new and ever-changing digital platforms is impacting their online habits as well as their offline lives.THE WEB For young people, the Internet is primarily a space for entertainment, learning, and discovery. Four out of 10 say it is a resource that saves them time and money, and one-third use it to organize their lives. Half of trendsetters use the Web as a tool for self-expression; 37% use it for self-promotion. What do you use the Web for? Select all that ...

Gender Story

... professional, part professor, part athlete, part sex expert, part outdoorsman, part financial expert, full-time ‘yes man’ in relationships, and full-time multitasker. The interesting thing in our modern world is I think that there is no difference for women. They are the same beast. NATHAN, 31I think masculinity today is less about how much money and power you have and more about how you act and look and express yourself. With the rise of gender equality, it’s not uncommon for females to be the ...

POP Landscape

... experts. Pop culture also includes a mindset that’s focused around youth, fun, and stylishness. twerking, trendy, unique, beyonce, teenagers, holywood, katy perry, mtv, money, ideas, interesting, reality tv, michael jackson, britney spears, bieber, warhol, miley cyrus, lady gaga, celebrity, video games, technologyTHOUGHTS ON POP CULTURE Pop culture is what’s in demand or desired by the current generation. Even things like catchphrases and slang are examples of pop culture. OLIVIA, 13I would define pop ...

Consumed Path

... minutes, and the clerk doesn’t spend 20 minutes trying to upsell me or sign me up for a credit card, I’m happy. I usually already know what I want before I go into the store. It’s just a matter of finding the right size and getting out of there. ZACHARY, 25There are a couple of things that make a shopping experience great for me. The first is customer service, the forefront of your sales pitch to me. If your employee is rude, you’ve lost my money. I like it when the employee treats me like a person ...