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Gender Singlehood/Parenthood

... —they're uber-connected. VI, 32A THIRD OF MEN AND JUST OVER A QUARTER OF WOMEN SAY THAT THEY DON'T NEED TO BE MARRIED IN ORDER TO BE A PARENT. CAREFUL BEFORE COMMITTING Entering adulthood during the Great Recession has made Ys cautious about their finances and highly aware of risks. Two-thirds want to be comfortable financially before settling down with a partner. They are applying a similarly careful approach in their relationships, as well, with half wanting to live with a significant other before ...

POP Listen

... A quantitative overview of music preferences and consumption habits85% OF TRENDSETTERS AND 74% OF MAINSTREAM SAY MUSIC IS VITAL TO THEIR LIVESPOP, ROCK & DROP ITPop, rock, and rap are the top three genres that young people are listening to regularly. Men are more likely to listen to hip hop and electronic music, while women prefer country and indie rock. Which of the following types of music do you listen to regularly? Select all that apply. Pop | Rock | Rap/hip hop | Classic rock | R&B ...

Digital My Gaming Life

... digital games on each of the following devices?Device OwnersSummary of "At least once a week" Smartphone owners | Tablet owners | Laptop/desktop owners GAMING IS GOOD While men and women are equally likely to play games, men are more likely to believe that gaming is more of a blessing than a curse. Conversely, almost half of women feel gaming is a curse. Notably, adults and teens align in their positivity towards gaming. Which point on the scale most closely corresponds to your feelings about gaming ...

BMS Soul

... feel they need belief in a higher power or God and to have support from family; women are especially likely to say so. Given that they are a socially minded generation, they also note the ability to support others and to make the world a better place as means to realize their spiritual aims. Nontraditional factors also help them attain spirituality, including travel experiences and creativity. Which of the following, if any, do you need in order to feel spiritually fulfilled? Belief in a higher ...

Fear

... or thought about hiding places, and have go bags should disaster strike. Some have even bought supplies in case of emergency, with a few going so far as to acquire guns. Gen Y women are more likely than their male counterparts to have such fears.Given the current state of the world, which of the following, if any, is true for you?Aged 19-34Please select all that apply. I worry about domestic terrorist attacks | I worry about terrorist attacks abroad | I have avoided going to ...

Love Brands and Marketing

... untraditional relationships is not shown at all. Which of the following best describes how you perceive each of the following types of scenarios in advertising/entertainment. Heterosexual marriages | Heterosexual dating and relationships | Single men | Single women | Open marriages (Base: Aged 19-34) | LGBT dating and relationships | LGBT marriages Heterosexual marriages | Heterosexual dating and relationships | Single men | Single women | Open marriages (Base: Aged 19-34) | LGBT ...

Sports & Tech

... sports news apps on their phone/tablet. Men are more likely than women to have both types of apps on their phones/tablets. Additionally, Trendsetters are far more likely than the overall population of adults to have both a sports news app and a sports team app. Which of the following sports apps, if any, do you have on your phone/tablet?Please select all that apply. Sports news app | Sports team apps WHAT THEY DO TO WATCH SPORTSYoung adults go to great lengths to watch sports, with 24% of U.S ...

Gen Z & Politics & Social Causes

... Gen Zs are concerned about the current state of the world, and think that it is getting worse, with approximately 80% of Trendsetters feeling this way. Fewer Zs, but still a majority, think their own country is getting worse. However, Zs are more likely than not to say that their local communities are getting better. Men tend to be more optimistic than women about the state of the world.Please select one statement from each pair below that you agree with the most. I think the world is getting ...

Game Changers U.S. Fan Segmentation

... children. Men | Women | Ages 14-19 | Ages 20-34 | Trendsetters South | West | Midwest | Northeast Less than $35k | $35k to less than $70k | $70k+ In K-12 school | Finished High School | In College | Finished College | Getting or Finished Post-Grad Degree Full-Time Employed | Part-Time Employed | Unemployed | Student Parents | Non-Parents INTEREST & PARTICIPATIONAs expected, the more engaged Super Fans, Social Fans, and Casual Fans demonstrate a higher interest in sports and ...

Betterment & Learning

... | I would rather be street smart PERSONAL LEARNINGAmong Trendsetters, seven in 10 in the U.S. and UK find learning new things to be fun and say they’re always interested in learning new things. Given this, it’s fitting that nearly the same percentages of youth want to be a well-rounded person (e.g., having a wide variety of skills). U.S. women are more likely than men to have this itch for learning new things, as do U.S. Zs compared to Ys.Which of the following statements, if any, are true for you ...