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Macrotrends

Supply & On Demand

... app, though 54% and 45% of Trendsetters, respectively, have done so), theaters are able to use this information “because it gives them a chance to adjust their screening schedules in response to customer demand. They can add more showtimes and set aside more screens for hotly anticipated movies,” as noted by the Los Angeles Times. If theaters were more transparent about this practice, perhaps even showing sales results in real time, Ys and Zs would be particularly willing to purchase their ...

Reality Bites

... entertainment experiences do. Given youth’s desire to use entertainment and digital platforms as touchpoints for forming deeper connections, VR usage is not likely to spike among young consumers until they can directly share the experience with friends in real time. As it stands currently, the isolation factor is deterring youth, as they want entertainment to have a participatory and social aspect. To wit, a Verizon ad for Google’s Pixel phone highlights how out of place VR is in youth’s ...

Social (TV) Network

... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...

BMS Takeaways

... These marketing directives and examples act as guidelines for engaging in the wellness sphere. “Health and wellness” isn’t just a category to young consumers; it’s key to who they are, how they spend their time, and the purchasing decisions they make. In fact, 70% of Ys say that their wellness activities are an integral part of their personal identity. With this in mind, we’ve assembled a list of top takeaways to help marketers address the importance of wellness in Ys’ lives and build long-term ...

WELLth Investors

... . healthcare system have heightened Ys’ anxieties about what the future holds for them. Indeed, 72% of Ys and 80% of Trendsetters say they worry that the healthcare system won’t be able to support their generation when they’re old. So rather than rely on institutions alone, many are embracing new technology that lets them track and quantify their individual health to gain a sense of control. Many are also paying premiums for items that may have seemed nonessential in the past, such as organic food and ...

Z Marketing Tips

... restriction, and they believe they can do all the things adults can do (see Z DNA: Intergenerational). As Zs are inclined to use their free time pursuits to help them get ahead in life (see ProPlay), brands should celebrate their eagerness and work with them on such efforts. Last spring, SmartyPants Vitamins commissioned 14-year-old Lily Eliana Walsh to direct a commercial. Walsh was given a brief and worked with a team of professionals to create “Happy Dance for Kids and Adults.”Video: Check out ...

Z DNA

... parents watch many of the same TV shows and movies, listen to the same music, play the same games, use the same devices, and sport the same brands. They feel comfortable in an adult world because they can relate to older generations so easily. This feeling is also compounded by the rise in multigenerational households. Zs have a unique upbringing in that it’s not uncommon for their older Y siblings to have moved back home and for them to live under the same roof as their grandparents—1 in 10 children ...

(Pas)Sport

... Technogym, is equipped with 45 stationary bikes that use human pedal power to travel along the river.A quarter of U.S. youth and 56% of Trendsetters have sports-related events/activities on their bucket list.Half of young adults, and 2 in 3 Trendsetters, have purchased/are interested in purchasing a sports travel/tour package.SPORTS-RELATED TRIPSSports-related travel is highly important to today’s young adults. More than half of young people and three-quarters of Trendsetters have already ...

Break It UP

... positively | It's impossible to escape exes due to digital media/ social media 69% of global youth say that just because a marriage ends doesn’t mean it wasn’t successful. 88% of global youth have a coping tactic that they use to deal with a breakup. GETTING OVER BREAK UPSWhile global youth view breakups as an opportunity for a new beginning, that doesn’t mean ending relationships doesn’t hurt. They still rely on comforts to help them cope and get over a significant other. Given the importance they ...

Money Talks

... Young adults work to maintain financial identities and habits as individuals in relationships and strive to be transparent about money with their partners. Having lived through a recession and coming of age saddled with student loan debt, money has become a central concern for Generations Y and Z around the world as they grow into adulthood. Even their romantic relationships aren’t immune to the influence of their entrenched financial footprints, spending habits, and attitudes about money. Not ...