The Pandemic of Inequality Sep 29, 2020 ... How systematic socio-economic discrepancies in the U.S. are impacting young adultsIncome inequality has become an increasingly important issue affecting Americans today, but the dramatic discrepancies between the rich and the poor are leading to devastating effects, expanding way beyond the economy. From employment to education, health outcomes to housing, the widening wealth gap has a ripple effect that not only hurts low-income individuals and the middle class, but economic aspirations for ...
Youth Speak About Race Aug 26, 2020 ... of life. Though it might be difficult to take in, it is important for brands to see the numbers in order to understand just how truly systemic these racial disparities are in our society. Only through education and empathy can brands truly stand up in solidarity with vulnerable communities. For many young adults today, the Black Lives Matter movement plays a key role in their battle for racial justice and social equality, as it offers them a platform to protest, mobilize, discuss, and act ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...
Art & Activism Aug 24, 2020 ... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...
Alternative Education Mar 19, 2020 ... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...
The Media & Entertainment Perspective May 27, 2020 ... experimentation in media, both on the side of producers and consumers. After all, necessity is the mother of invention, and in the past few months of social distancing, business shutdowns, and stay-at-home orders, we have seen young people create a virtual culture movement, entertainment producers and talent assemble home studios overnight, and bored young people look for alternatives to their beloved sports. Not everything the producers or consumers have tried has been successful, but this period has taught ...
Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
The Retail & Spending Perspective Apr 28, 2020 ... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
To Your Heart's Content Sep 18, 2019 ... gravitating toward entertainment that allows them to zone out. To wit, 59% of youth in the U.S. and 53% of youth in the UK say they prefer entertainment that's mindless or just for fun, as opposed to something that's educational. This trend plays out in interesting ways—seen in everything from the rise of ASMR videos to the resurgence of Bob Ross—but the common thread is that youth are seeking out content that's plotless and under-stimulating, allowing young consumers to relax and take a break ...
