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Popular Culture & Movies

... theaters more now than I used to in recent years Globally, 1 in 3 youth like the social activity of going to the movies, and this increases to 1 in 2 among Mexican youth.INFLUENCE ON MOVIESFriends have the largest influence on the movies that global youth watch; 40% of young people around the world cite friends as impacting their viewing habits. Another third of youth say their movie watching is influenced by popularity (i.e., how many other people like the TV show, music, movie, etc.), family ...

Life Events & Milestones

... A quantitative overview of generational attitudes surrounding life's milestones and major events. SUCCESS FACTORSWhich of the following, if any, do you feel you personally need/need to do in order to feel successful in life?Please select all that apply. A job I enjoy | Own a home | Financial security | Own a car | A lot of good friends | The ability to make the world a better place | A lot of money/wealth | Get married | Live on my own | A university degree | A ...

Playing House

... A quantitative look at how young adults spend time at home. HOSTINGYoung people like to entertain, with nearly half of Trendsetters saying they often have people over to their home. Moreover, 71% of young adults have hosted or would host a party at their home, and the same number have cooked or would cook for a dinner party at their home. Trendsetters are significantly more likely than the overall population of youth to host/cook for their friends, as are Ys compared to Zs, likely because ...

Time Is of the Essence

... A quantitative overview of how young people spend and prioritize their time. 1 in 3 U.S. Trendsetters, as well as 1 in 4 in the UK, feel they don't have enough time for themselves much less anyone else in their life.NO TIME FOR…Which of the following, if any, are true for you?Select all that apply. I don't have time for myself | I don't have time for romantic relationships | I don't have time for down time | I don't have time for friends | I don't have time for my family ...

Supporting Social Causes

... my friends | I want personal fulfillment | I want to have something to share | I have relevant religious or spiritual beliefs | I am encouraged by my school or workplace | I feel guilty for not getting involved | I use it as an opportunity to meet new people | I feel inspired by the news media | I am encouraged by my significant other | I feel inspired by entertainment media | I am encouraged by influencers I follow | I feel societal pressure | I want to look ...

Purchases

... to buy brand name products rather than store brand/generic.CREATING TIME TO SHOPPlease select one statement from each pair that most closely aligns with your views. When shopping, I prefer to take my time and browse | When shopping, I prefer to get in and get out | I prefer to shop by myself | I prefer to shop with friends CUSTOMIZATION PREFERENCESPlease select one statement from each pair that most closely aligns with your views.I want... To be able to customize items on my own | An ...

Living Preferences

... their significant other, especially those in the U.S. and to live near their job/school, both of which are more important for women than men. Another 60% of youth say it is/will be important that they live within walking distance of grocery stores, especially those in the UK, and public transportation. Most also want to live near their friends and family and public parks/green space. For women, more so than for men, it’s more important to live near family, while for men it’s more important to live ...

Work Life & Friendship

... A quantitative overview of how work life blends into social outings. 37% of U.S. and UK Trendsetters share similar professional interests with their friends.7 in 10 young people, including 8 in 10 U.S. Trendsetters, prefer to go home after work first if they plan on going out that night.AFTER WORK SOCIALIZINGFor those who plan on going out after work, there are a few things they do to get ready before meeting up with friends. Among U.S. Trendsetters, 79% want to change their outfit ...

Work & Life

... experience | Internships | Informal professional development / mentorship | Formal professional development (e.g., seminars, courses) | Study abroad | A gap year between college/university and a first job or grad school | A gap year after high school/year 12 or 13 WORK-LIFE BALANCEYoung adults don’t have a standardized definition of work-life balance. While the majority of Trendsetters (62%) say to them work-life balance means having sufficient time for both their work and their family/friends ...

Social Media

... was in years past | Social media has become less cool than it was in years past | I feel more comfortable meeting people in-person | I feel more comfortable meeting people online 1 in 4 Zs, Ys, and Xers in the U.S. and UK feel pressure to respond immediately to texts and emails.LIFE ON SOCIAL MEDIAWhich of the following, if any, are true for you?Select all that apply. I have friends on social media that I don't know in real life | I spend too much time on social media | I wouldn't ...