802 results for '"gen z"'
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Work Worries

... ;Which of the following, if any, do you trust?Please select all that apply. HR (human resources department) | Large corporations | Startups HR (human resources department) | Large corporations | Startups Zs (17%) are more worried than Ys (13%) that robots/machines may one day take over their job.WRONGDOINGS AT WORKThree-quarters of young adults and 78% of Trendsetters believe that companies tend to take advantage of young workers, with women being more likely than men to agree with this ...

Future of Finances

... with friends is generally considered taboo, younger cohorts, especially Zs, are breaking the mold, going so far as to say they would get joint bank accounts, loans, and credit cards with friends. Many young people would also consider joint phone plans and sharing airline miles with friends. AUS youth are more open than U.S. youth to sharing finance related items with friends, as are men overall compared to women.Which of the following, if any, would you be interested in?Please select all that apply ...

Betterment & Social Media

... A quantitative overview of how social media influences young people’s self-improvement.APP-EARANCEUK Trendsetters (46%) are slightly more likely than U.S. Trendsetters (43%) to use apps/filters to improve their appearance in pictures they post on social media. However, more U.S. Trendsetters (39%) use tools/devices (e.g., selfie light, camera lens) to improve their appearance in pictures on social media than UK Trendsetters (33%). Consistently across both countries, women and Zs are the most ...

BMS Overview

... , taking naps, and praying at least once per week. Men are more likely than women to engage in wellness activities. Age also plays a factor: older Ys are more likely to take supplements and visit spas, while younger Ys are more likely to nap and spend time in nature, and Zs are more likely to play games and pray. How often, if ever, do you do each of the following activities?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap ...

Entertainment & Gaming

... going to sleep/in bed SENSE OF ACCOMPLISHMENTMore than a third (36%) of U.S. and UK youth feel a sense of accomplishment when they level-up/complete a video game, while half of U.S. and UK Trendsetters feel the same. Nearly half of U.S. and UK Trendsetters also feel a sense of accomplishment when they finish a season or series of a TV show. About four in 10 Zs appreciate finishing a TV show series or season, more so than Ys.Which of the following, if any, are true for you?Please select all that ...

Quality > Quantity Friendships

... the UK would turn to their best friends for advice regarding other friendships, family issues, and romantic relationships. Women and Gen Zs are more likely than men and Gen Ys, respectively, to seek out advice from their best friends for personal dilemmas or general life scenarios.Who, if anyone, would you turn to for advice on each of the following topics?Please select all that apply. - My Best Friends Summary Friend relationships | Family issues | Romantic relationships | Career/school ...

A&S Dating And Relationships

... on a wedding | Having a wedding is a luxury only some people can afford THE REAL ME Many young people say that their friends know them as well as their parents or significant other do, showing how their relationship with their friends has been elevated to a primary status. Teen Zs are even more likely than Ys to say their friends know them well, demonstrating the importance friendships play during this life stage. As Ys and Zs actively and openly share their lives on their social networks ...

Social Communication Preferences

... A quantitative overview of how youth today are utilizing text chat and video apps to stay in touch with friends.COMMUNICATION TYPESWhen communicating digitally with friends, 72% of U.S. youth and 69% of UK youth prefer to communicate via written words and texts over the use of emojis or GIFs. Additionally, 66% of youth in the U.S. and 65% in the UK prefer to have an in person rather than digital communication approach, especially among Gen Zs in the U.S., as conversations take a more personal ...

Career Aspirations

... those in the U.S. and UK to define job success as feeling like they are supporting their coworkers. Zs are more likely than Ys to list a variety of factors that they’d need to feel successful, ranging from earning a high salary to making a difference in the world.Which of the following, if any, do you need to feel that you are successful at a job?Please select all that apply. Recognition within my company for my work | Feeling like I'm making a difference/ impact in the company | Earning a ...

Brands & Marketing

... with someone because we share the same love for a brand | I would like brands to sponsor or host more events to help me meet new friends WAYS TO HEAR FROM BRANDSThere are an abundance of ways for brands to reach out to consumers today. However, youth have their preferences of how they want to hear from a brand. Among U.S. youth, social media (49%) and email (42%) are the most effective means of communication. In the UK, youth prefer email more (40%), followed by social media (39%). Women and Zs ...