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Digital Socialize

... . Creators | Popular | Average/ everyday | Trendsetters | Show-offs | Informed | Extroverted | Trend-followers | Intellectuals | Savvy | Cultured | Nerdy | Over-sharers | Introspective | More for men | More for women Which of the following types of people do you tend to associate with YouTube? Select all that apply. Creators | Popular | Average/ everyday | Trendsetters | Informed | Show- offs | Extroverted | Trend- followers | Savvy | Intellectuals | Cultured | Nerdy | Over ...

Betterment & Learning

... | I would rather be street smart PERSONAL LEARNINGAmong Trendsetters, seven in 10 in the U.S. and UK find learning new things to be fun and say they’re always interested in learning new things. Given this, it’s fitting that nearly the same percentages of youth want to be a well-rounded person (e.g., having a wide variety of skills). U.S. women are more likely than men to have this itch for learning new things, as do U.S. Zs compared to Ys.Which of the following statements, if any, are true for you ...

Innovation & Healthcare

... them with a medical diagnosis and/or a digital implant that measures their health (i.e., a sensor implanted under the skin). Another half of U.S. and UK Trendsetters are interested in seeing medical innovations pushed to their full potential, including technological physical augmentation (e.g., having a robotic eye, robotic limb). Men across the U.S. and UK are more likely than women to have an interest in each of these medical innovations.How much do you agree or disagree with each of the ...

Involvement In Social Causes

... Young people get involved in social causes because they care, and they believe true involvement requires sacrifice and action.PERSONAL MOTIVATIONSYoung adults are motivated to get involved with social causes not because they feel social pressure to do so or feel guilty if they don’t, but rather because they are passionate about helping others and making the world a better place. This is especially true among Trendsetters and U.S. women. While some young adults get involved with social causes ...

Young People And Social Causes

... Important Summary If it affects someone I love | If it affects me personally | If it affects my neighborhood | If it affects my country | If it affects my city | The number of people it affects | If it affects a certain group of people (e.g., children, women) | If it affects the world at large | If it affects my state/county | If it affects a marginalized or underprivileged group of people | If others are supporting it | If others are not supporting it If it affects someone I love | If it ...

Work

... PROMOTIONSSome parents believe having a child puts them at a disadvantage in the workplace. In fact, 34% of UK parents and 31% of those in the U.S. think that there may be fewer opportunities for those who have young children. About a quarter of parents in both countries, especially those in the UK, think bosses don’t like to reward/promote women who are mothers of young children. Far fewer parents believe fathers of young children have the same disadvantages. However, fathers are more likely than mothers to ...

A&S Education

... ' | Meet a spouse THE VALUE OF AN EDUCATION While Gen Y and Gen Z are known for hacking and reinventing outdated systems, the vast majority still places high value on formal education. Three-quarters believe that a high school degree is a necessary component to be successful in life, and another 62% feel a college degree is key. Young women and teen Zs place even more emphasis on the importance of a degree compared to their counterparts. However, the value of practical experience is not lost on young ...

POP Landscape

... look to TV shows and movies for culture cues. In general, women are more likely to rely on social media, news sources, and magazines, while men are more likely to frequent online videos and discussion boards to stay current. Which of the following sources do you use to stay current with culture? Select all that apply. Social media | Word of mouth | TV shows | Movies | News sources | Online videos | Blogs and websites | Magazines | Books | Social news sites | Gossip sites | Forums ...

POP Entertain

... the theater, concerts, art openings, lectures, and museums | Adrenaline junkie - I like to spend my free time doing extreme sports, trying new things, and going to new places VITAL CONTENT Entertainment is hard-wired into the DNA of this young generation. Three-quarters of Mainstream and 85% of Trendsetters say that music is vital to their lives. Movies, comedy, books, and social media also emerge as vital forms of entertainment. Women are more likely to consider books vital to their lives, while ...

Consumed Consumer (Continued)

... A quantitative overview of shopping preferences, behaviors, and motivators6 out of 10 women and 7 out of 10 men prefer a name brand to a generic brandNearly 4 in 10 say that luxury is more relevant today than in the past 55% say that luxury is about the Experience the investment can provide THOUGHTS ON LUXURY I think luxury brands are more accessible today. More people are engaging with the luxury lifestyle—even if they can’t afford it—because you don’t have to set foot in a store to explore ...