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Global Food & Beverage Trends

... popular culture. The food and beverage industry is elevating its functional form into an entertainment component as well with virtual reality experiences and fashion focused on food, appealing to the overwhelming 92% of global youth who say that food/beverage culture is important to their life. On the other hand, young people who are searching for alternative medicines and desire customization in all aspects of their lives are finding their needs met by food offering medicinal benefits and an ...

Global Innovation Trends

... “wearables” points to a larger trend in tech that is increasingly discreet, so much so that wearables are only headed more towards living under the skin. In Sweden, where biohacking culture is strong, thousands of people have chosen to place microchips underneath their skin for practical reasons: the chips function as an automatic credit card or other type of transactional card. In Germany the thousands of people who have also implanted themselves with microchips have a similar reason ...

Global Music Trends

... the hip-hop and punk genres and seeking deeper immersion, whether through VR music videos or albums launched as interactive, participatory experiences. These trends reveal where the industry is headed, while also indicating what’s to come in culture, extending beyond the music category and providing inspiration for brands across all verticals.HIP-HOP IS HIPHip-hop has been growing in popularity on a global scale, moving far beyond music and being incorporated into other aspects of popular culture ...

Global Culture Marketing Tips

... These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture. Getting young consumers to pay attention to your brand is harder than ever in today's crowded market, making it increasingly important to engage in the conversations they're already having around popular culture, rather than taking them away for such. In fact, two-thirds of global youth believe brands need to have a popular culture component to be relevant and nearly seven in 10 ...

Culture Spotlight On The U.S.

... modern American households. Netflix has also brought content from other countries to its platform without modifying it for an American audience, such as Devilman Crybaby (Japan) and Ingobernable (Mexico), which appeals to young consumers' preference for Origin Stories. The 2018 UCLA Hollywood Diversity Report showed that Americans rate shows with diverse casts higher than those lacking in diversity. A major stride in television inclusivity is from traditional ...

15 Minutes Of Fandom

... more opportunities to express their fandom than ever, but fandom as we knew it is actually diminishing. Today’s youth are increasingly reticent to label themselves, literally or figuratively, with their fandom, seeing it as pigeonholing them culturally. They don’t want to align too closely with any particular cultural label for fear of cutting themselves off from other cultural influences. For example, if one identifies clearly as a fan of Afrofuturism, will that halt others from introducing him or ...

BrandCon

... Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience. As young consumers are frequently in search of notable things to do, meaningful ways to connect, and educational and professional social experiences, they're increasingly looking for brands to share their expertise via in-person events, during which they can come together with the people behind the ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Doctor Who?

... is in direct response to society's dependence on big pharma, causing them to take a stance that they don't want to perpetuate the problem. Modern young adults are seeing Boomers' and Gen Xers' reliance on pills, and as they grew up in an era in which such were over-prescribed, the issue has become more prevalent among their peers. As the Institute for Health Metrics and Evaluation reveals, Millennials globally are more susceptible than any generation to opioid addiction, with the crisis being ...

Global Betterment Trends

... A snapshot of how self-betterment is manifesting for young people around the world. While the quest for self-betterment is a key part of life for young people around the world, it's manifesting differently in each country based on cultural values and societal standards. Below is an exploration of what betterment looks like to young people in different parts of the world, from their physical and mental wellness pursuits to their approach to self-care and education. - CHINA - BETTERMENT BLUES ...