Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
The Retail & Spending Perspective Apr 28, 2020 ... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
To Your Heart's Content Sep 18, 2019 ... gravitating toward entertainment that allows them to zone out. To wit, 59% of youth in the U.S. and 53% of youth in the UK say they prefer entertainment that's mindless or just for fun, as opposed to something that's educational. This trend plays out in interesting ways—seen in everything from the rise of ASMR videos to the resurgence of Bob Ross—but the common thread is that youth are seeking out content that's plotless and under-stimulating, allowing young consumers to relax and take a break ...
Loneliness & The Pandemic Oct 29, 2020 ... Examining young adults’ attitudes around loneliness in the context of the pandemic A “shadow” epidemic is being heightened by the pandemic: loneliness.Prior to the pandemic, this ailment was a key cause for concern among mental health experts, especially when it came to young adults. But the onset of the pandemic, subsequent shutdowns, and pervasive social distancing have spurred a society enduring peak aloneness, and with that, loneliness. ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... dismiss their exhaustion as an incapacity to cope with hardship—for indeed, every generation experiences burnout at some point in their lives. However, before one attributes modern youths’ attitude to their fractured mental, emotional, and physical state, it’s important to understand how shifts in the workplace and the economy, as well as the 24/7 aspect of modern life, have created a culture of work different from that of previous generations—one in which burnout seems inevitable.In the ...
Innovation & Trust in Healthcare Nov 30, 2020 ... , compared with the same period in 2019. This points to a trend that may outlast the pandemic and become the norm, especially as Cassandra research shows that one-third (35%) of U.S. Trendsetters have already had a virtual health appointment. While virtual visits aren’t ideal for every area of healthcare, they offer expanded access to consultations, decrease transmission risk, and help preserve PPE. We probed attitudes around adoption of such technologies among Trendsetting youth, and we also examined ...
Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
The Generational Manifesto Mar 24, 2019 ... Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. By examining each cohort, who are delineated based on the shared social, political, cultural, and economic climate of their formative years, brands can understand the defining characteristics of each generation and how these qualities ...
The Mental Health Perspective Apr 12, 2020 ... . They’ve learned about mental health in school—schools in Oregon offer mental health days alongside sick days, and several schools are teaching meditation as part of the health curriculum.Among Millennials, their characteristic optimism is being challenged during this crisis, making it difficult for them to maintain their mental health. They are needing to dig deep to find the bright sides and positive moments in order to believe that everything will just work out. Many of their usual joys in life that ...
