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Popular Culture Overview

... different lifestyles | Relax | Feel informed about what's going on in the world | Be more creative | Feel happier | Avoid boredom | Meet new people | Have something to talk about | Feel more connected to other cultures/countries | Feel connected to my peers/friends | Take my mind off other issues in my life | Take a mental break | Feel cool | Feel smarter | Other | None of the above Learn about different lifestyles | Relax | Feel informed about what's going ...

Social Media

... was in years past | Social media has become less cool than it was in years past | I feel more comfortable meeting people in-person | I feel more comfortable meeting people online 1 in 4 Zs, Ys, and Xers in the U.S. and UK feel pressure to respond immediately to texts and emails.LIFE ON SOCIAL MEDIAWhich of the following, if any, are true for you?Select all that apply. I have friends on social media that I don't know in real life | I spend too much time on social media | I wouldn't ...

Laws Of Attraction

... favorite platform | They seem like they could use my support | They post every day | My friends like them | They have a high number of followers KNOWING WHO THEY FOLLOWHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary. I feel like I know the influencers I follow | I feel like I know the celebrities I follow | I feel like I know the athletes I follow IN-PERSON INFLUENCER EVENTSWhich of the following statements, if any, are true ...

Transportation & Commuting

... | Lowest cost | Time efficient (i.e., least time spent commuting) | Able to get work done | Able to socialize with friends/co-workers | Able to consume entertainment (e.g., podcasts, books) | Able to get exercise | Able to meet new people PASSING THE TIMEDuring your commute, which of the following, if any, do you typically do? Listen to streaming music/music from my device | Listen To The Radio (Net) | Listen to AM/FM radio | Listen to satellite radio | Social Media (Net ...

Childcare

... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...

Shopping Preferences

... are just as likely to want to shop with friends (51% U.S., 53% UK) as they are to want to shop alone (49% U.S., 47% UK).Nearly one in three young people always know what they want before they shop.PURCHASE INFLUENCERSAlthough many young adults know what they want before they start shopping, there are many things that influence their purchase decisions. Young adults in the U.S. are most influenced by coupons or discount codes, while online reviews have the largest impact on those in the ...

General Shopping Attitudes & Behaviors

... shipped that I could have picked up myself | After I spend a lot of money on friends/family | About the amount of packages I have delivered | If I cut back on personal services (e.g., housecleaning) which support the service provider | None of these SHOPPING TRIPSWhich of the following, if any, are true for you?Select all that apply. When I visit other cities or countries, I like to visit the local stores | I would be interested in planning or have planned a trip around a shopping ...

Financial Attitudes

... FOR FINANCIAL ADVICEThe majority of young adults (72%) are consulting resources for financial advice, however those in the UK are less likely than those in the U.S. and Australia to do so. Most young people are going to those close to them, such as friends, family, and significant others, while few are consulting other resources. U.S. youth are more likely than UK and AUS youth to consult family and their significant others for advice, while those in AUS are more likely than their counterparts to ...

Gen Z & Open-Mindedness

... nail polish TRAVEL BUGAlthough nearly half of Zs boast having friends from other countries, only 38% in the U.S. are interested in traveling to other countries, although this goes up to 74% among Trendsetters. However, this number increases in the UK, with about half of gen pop Zs and eight out of 10 Trendsetters wanting to travel internationally, likely due to their geographic positioning and easier access to more countries. In the U.S., women are more likely than men to like to travel abroad, as ...