598 results for '"gen y"'
Filter by:

Data

A&S Education

... ' | Meet a spouse THE VALUE OF AN EDUCATION While Gen Y and Gen Z are known for hacking and reinventing outdated systems, the vast majority still places high value on formal education. Three-quarters believe that a high school degree is a necessary component to be successful in life, and another 62% feel a college degree is key. Young women and teen Zs place even more emphasis on the importance of a degree compared to their counterparts. However, the value of practical experience is not lost on young ...

Creating Space

... A quantitative overview of how Gen Z and Millennials create spaces that feel and act as home to them. HOME PURCHASES & RENOVATIONSWhich of the following, if any, have you done in the past year or are interested in doing? Organized my space (e.g., kitchen, garage, closet) | Purchased home décor (e.g., rug, pillows) or artwork | Purchased home electronics (e.g., sound system, TV, gaming console) | Create a workspace to work/ study/ attend school remotely | Redesigned my space to make it ...

BMS Overview

... A quantitative look at consumer opinion and mindset in regard to the overall health and wellness spaceWELLNESS EXPERIENCES Ys, especially Trendsetters, are known to seek diverse experiences, be adventurous, and to experiment. This mindset has led some to try homeopathic remedies, get therapeutic massages, and consult spiritual advisors, life coaches, acupuncturists, and nutritionists. While engaging in some of these activities used to be considered taboo, weird, or silly, Ys are bringing these ...

Gender Image

... favorite fragrance brand?Women 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 FAVORITE HAIR CARE BRAND What is your favorite hair care brand?Men 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 What is your favorite hair care brand?Women 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 HAIR OR NO HAIR Men are more into facial and body hair than are women, and are nearly split between the “hair or no hair” issue. For the proponents among Gen Y men ...

Social Media

... | Pinterest | Tumblr | Reddit | WhatsApp | LinkedIn 1 in 2 U.S. and UK Zs and Ys agree digital relationships are just as meaningful as in-person relationships, and to a lesser extent, so do 2 in 5 Xers and 1 in 4 Boomers.CONNECTED THROUGH SOCIAL MEDIAWhich of the following best represents your feelings about technology?Please select one response per pair. Social media makes people feel more connected | Social media makes people feel more disconnected | Social media has become cooler than it ...

Technology

... A quantitative overview of generational attitudes and preferences toward technology. 4 in 5 U.S. Ys and Xers love technology rather than hate it.MAKING THE WORLD BETTER THROUGH TECHWhich of the following best represents your feelings about technology?Please select one response per pair. Technology makes my life easier | Technology makes my life more stressful | Technology is making society better | Technology is making society worse CELL PHONE ATTITUDESWhich of the following, if any ...

Digital Next Tech

... agreement about what future tech is most appealing. They are drawn to cloud services and mobile payments, and both want to try 3D printing and virtual reality. Interest in certain new technologies is partly driven by life stage. Teens, whose lives exist largely online, are more curious about the cloud than are their older peers. Conversely, older Ys are more interested in smart home tech, fitness trackers, and mobile payments. Despite the media attention smartwatches have received, 42% of Mainstream and ...

Career

... ASPIRATIONSWhich of the following, if any, are true for you?Please select all that apply. It's important for me to make a difference in the world through my job | I don't want a job where I'm on a computer all day | I want the ability to take a non-traditional career path (e.g., change divisions/jobs within an organization) 3 in 5 U.S. Zs, Ys, and Xers agree their job/career is part of their personal identity.WHERE THEY WANT TO WORKPlease select one statement from each pair below that you agree with more ...

Innovation & Social Media

... wouldn't be able to go without regularly checking their personal data. Gen Zs across the U.S. and UK are more likely than Gen Ys to feel these particular stresses about being connected.Which of the following, if any, are true for you?Select all that apply. I feel stressed when I can't get online (e.g., in a dead zone, don't have an Internet connection) | I feel stressed when I don't have access to my tech devices (e.g., don't have my phone) | I wouldn't be able to go without regularly checking my ...

Betterment & Productivity

... all that apply. When I'm being lazy | When I'm not productive Nearly 6 in 10 U.S. and UK Trendsetters feel they are more productive in the daytime than at night.MAKING TIMEAlmost one-third of U.S. and UK youth find it difficult to prioritize their time in a typical week. Prioritizing time is especially difficult among U.S. women (30%) compared to men (22%), as well as U.S. Zs (34%) compared to Ys (23%). Another one in five of young people feel they have to make trade-offs in their life to have ...