802 results for '"gen z"'
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Living Preferences

... a good friend, and this is especially true for U.S. youth. Women are significantly more likely than men to feel this way, as are Trendsetters compared to the overall population of youth. However, assuming they were single, the majority of young people would prefer to live alone than with someone else. Ys are significantly more likely than Zs to say if they were single they’d want to live alone.Please select one statement from each pair below that you agree with more. Live with a good friend ...

Sports & Entertainment

... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...

The Everyday Equality Data

... Gen Zs’ and Millennials’ perceptions of race and bias through three distinct lenses - friends, family & relationships, entertainment, and social media.93% of UK Trendsetters and 92% in the U.S. feel they have become more self-aware in the past year.TAKING FROM OTHER CULTURESHow strongly do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary I don't think it's okay for people to use creative content/media from other races/cultures | I don't think it's ...

Personal & Professional Betterment

... Zs (65%) to share educational content.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary My friends and I frequently have intellectual conversations | My friends and I share educational content with each other 68% of youth in the U.S. and 64% in the UK agree it's become harder to measure intelligence today.TOP MEASURES OF INTELLIGENCEWhen asked to measure intelligence today, four in 10 U.S. and UK Trendsetters look to how creative or ...

Media Mix

... number one quality that young adults believe makes entertainment great is humor. Many also consider great entertainment to be inspiring, have outstanding performances, and stir emotions. Trendsetters are significantly more likely than young adults overall to enjoy entertainment content for all these reasons. Women are more likely than men to say great entertainment needs to encompass nearly all of these attributes. Teens Zs also have greater expectations of good content than Ys for nearly every ...

The Future Of Innovation

... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...

Building Brand Loyalty

... from an expert | Recommendations from sales associates | Social media personality endorsement | Celebrity endorsements/ spokespeople CREATE CONNECTIONSToday’s youth crave more ways to connect with brands in person. If a brand has a physical presence, 28% of U.S. youth and 20% of UK youth feel more connected to it. Teen Zs are even more likely than Ys to feel connected to brands with a physical presence. However, all is not golden for brick-and-mortar stores: more than a quarter of ...

Gaming

... both young adults in general and Trendsetters. Women in both countries are significantly more likely than men to enjoy classic board games and puzzle games. Men on the other hand are more likely than women to prefer nearly all other types of games. Teen Zs are more interested than Gen Ys in simulation games and sandbox games. Which genres of games, if any, do you like to play?Please select all that apply. Racing games (e.g., Mario Kart) | Classic board games (e.g., Clue, Monopoly ...

Home Life

... counterparts (41%). Among those who have moved, 38% say they hate moving, with Ys (42%) being far more likely than Zs (28%) to hate it.Which of the following, if any, are true for you?Please select all that apply. I have moved at least once in my life | I hate moving (Base: Those Who Have Ever Moved) I have moved at least once in my life | I hate moving (Base: Those Who Have Ever Moved) MOVING ANNIVERSARIESCelebrating moving anniversaries is that not that common among young people. Only about one ...

Innovation Woes

... % in the U.S. Another four in 10 report feeling guilty about spending too much time with technology, using technology for things they could do themselves, and using technology instead of learning how to do something on their own. Within the U.S. and UK, women and Gen Zs are more likely than their counterparts to feel guilty about the ways and amount of time they utilize technology today.Which of the following, if any, do you feel guilty about? Spending too much time on my phone | Spending too much ...