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Consumed Consumer (Continued)

... A quantitative overview of shopping preferences, behaviors, and motivators6 out of 10 women and 7 out of 10 men prefer a name brand to a generic brandNearly 4 in 10 say that luxury is more relevant today than in the past 55% say that luxury is about the Experience the investment can provide THOUGHTS ON LUXURY I think luxury brands are more accessible today. More people are engaging with the luxury lifestyle—even if they can’t afford it—because you don’t have to set foot in a store to explore ...

Digital My Mobile Life

... phone is the most personal thing that I own | My mobile phone is a good reflection of who I am | I like to hear from brands (via text, email, ads, etc.) on my mobile phone | My mobile phone knows me better than my friends do | I can't take a brand seriously if they do not have a mobile app My Mobile and Me Young people's reliance on their phones is so great that nearly half of Mainstream youth and 61% of Trendsetters say they never turn off their phones for long periods of time. Women, who tend ...

Consumed Channels

... devices have you used to shop for each of the following categories?Own device Electronics | Apparel | Digital media | Traditional media | Live entertainment | Travel DEVICE DRIVERSLaptops and tablets, because of their larger displays, are most commonly used to browse products in greater detail. The main draw of smartphone shopping is the ease with which consumers can share with their social networks and keep all their accounts stored in one place. Men are more likely than women to say that using ...

POP Play

... you? Top 2 Box (NET) | 5 - Hardcore gamer | 4 | 3 | Bottom 2 Box (NET) | 2 | 1 - Not a gamer 151 ONE-THIRD OF YOUNG GAMERS PREFER TO PLAY GAMES ON THEIR MOBILE DEVICE OVER ALL OTHER PLATFORMSGAMING GENRESWhile mobile games rise to the top as the favorite type of game across all ages, men are also seeking out first-person shooters and sandbox games like Minecraft. Women, meanwhile, prefer to play classic board games and puzzle and trivia games. Teens are more likely than their older ...

Young People And Politics

... don't consider merely discussing campaigns and voting to constitute involvement. On the other hand, about half of Trendsetters in both the U.S. and UK set themselves apart from the general young adult population by saying they are highly interested in politics, however their active involvement with politics is only moderate. Although more men than women say they are interested in politics, both demonstrate similar levels of involvement.  On a scale of 1 to 10 where “1” is ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Digital Next Tech

... ,' but the intelligence incorporated with robotics is amazing to me. JULIA, 32, USAMr. Roboto Men are far more likely than women to be interested in all types of robotic innovations. More so than their older counterparts, Mainstream teens are into robotics, particularly driverless cars, medical robots, and robotic toys. For Trendsetters, the inverse is true, with older Ys showing greater interest in this type of technology. Which of the following robotics technologies, if any, are you interested in ...

Consumed Consumer

... to find the best deals. Very few young people are spending freely, and men are more likely than women to say that they only spend money when necessary. Even though most consumers are trying to find the best deals, those who are looking to participate in experiences, particularly dining or live entertainment, are more likely to spend liberally. When it comes to your finances overall, which of the following best describes your money personality? I am very frugal and spend money only when necessary ...

Digital Life

... ETIQUETTE Half of 14- to 34-year-olds feel that digital etiquette has gotten worse in the past year. Bad grammar and incessant complaining top the list of their biggest digital pet peeves. Teens are annoyed by inappropriate photos, hashtag abuse, and bragging. As they age, young people become more sensitive to traditional manner violations, like texting during dinner and opinion-overshares. Interestingly, women are more annoyed by infrequent responses, while their male counterparts are annoyed by too ...

Digital Communicate

... -face dialogue. MARIO, 26TEXT TOPSIf you could only use one method of communication, which one would you choose? Select one. Text | Call | Email | Social media | IM/chat 151 WOULD YOU RATHER...? IM/chat | Text | Call | Text | Talk on the phone | Video chat (e.g., FaceTime, Skype) 151 DIGITAL MISCOMMUNICATIONSA majority (57%) find it difficult to communicate the right tone of voice digitally. Women in particular struggle to communicate the correct tone. Even though texting is their preferred ...