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Dress To Thrill

... Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.Instead of turning to cufflinks and high heels to transform a daytime look to a nighttime ensemble, young adults are shifting the dress code for many of their socializing activities from dressy to dressing up—they’re seeking themed nights out that allow them to express their creativity through their outfits. Approximately six in 10 youth, including 73 ...

UnWasted Time

... were apt to do when they shed their weekday responsibilities, young adults today are approaching alcohol with moderation and mindfulness.In addition to a desire to remain aware and level-headed, the rising popularity of sober socializing is being encouraged by trends in wellness and a focus on smarter spending. Although Ys are known for lingering in a period of extended adolescence, they’re highly aware of their drinking habits and are choosing to reign in the partying. Zs are experiencing ...

Culture Spotlight On South Africa

... is most known for its hip-hop and house music scenes, but punk rock is rising in popularity among youth, with artists such as TCIFY, Brainwreck, The Brother Moves On, and Death at the Party leading the movement. The rebellious guitar-driven songs and skater culture have made waves in the country in recent years, particularly in Soweto, an area in Johannesburg. The genre is rapidly spreading, with punk rock bands now playing at some of the country's biggest music festivals ...

Where Young Adults Live: Now & In The Future

... moving across the suburbs, urban areas, and rural areas, demonstrating that they are not only moving to different locations, but also to new types of locations. Additionally, preference for suburban areas, which dominated over urban areas for previous generations as they aged, is not as strong among modern youth when envisioning their future. Peruse each visual to see where Ys and Zs want to be residing from now until 2038. At present, the largest concentration of Zs aged 14-21 is in the suburbs (40 ...

The FUND-amentals

... Great Recession. This has led each generation to have starkly different views toward financial security. On the one hand, older generations and financial institutions alike are wringing their hands about Ys' approach to money and their disinterest in saving or planning for their future. Meanwhile, the same parties are breathing a sigh of relief as Zs are displaying a more traditional and conservative approach to finances, thinking long-term and holding on to their money. However, to each generation ...

Build Your Own Career

... Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.Generations Y and Z are combining distinct characteristics of their personal lives to produce a new kind of professional outlook: their overall preference for customization causes them to desire personalization; Ys’ drive to relate to as many people and collect as many experiences as possible leads them to seek out many ...

Marketing Tips

... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...

The Gig Is Up

... Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.As youth continue to desire customization and flexibility in all aspects of their lives, they’re choosing jobs that accommodate their versatile schedules and desire for freedom by participating in the gig economy. Rather than committing to a traditional 9-to-5 job, members of the gig economy are picking and choosing short-term freelance and ...

Culture First, Country Second

... If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.Today, any piece of popular culture, from music to fashion to art, is more important to a young person than the country from which it comes. If content is captivating, it will reach the youth audience no matter where they live; for example, TV shows from Turkey are gaining a strong youth audience in Latin ...

House Funders

... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...