The Cassandra 2022 OutLOOK Dec 16, 2021 community gen z social media ... The Top Trends Defining Youth Culture in 2022Welcome to Cassandra's 2022 Outlook. We recommend viewing the following slideshows in full screen mode.SEEING THROUGH THE ALGORITHMThe algorithm doesn’t drive us; we drive the algorithm–because we know it’s there. TRUST HAS LEFT THE CHATIt’s been building for a while, but trust in institutions including science, government, media, and big tech have all but disappeared. EMERGENCY URGENCYIn 2021, we ran out of names for hurricanes, ocean levels are now ...
Innovation & Trust in Healthcare Nov 30, 2020 ... , compared with the same period in 2019. This points to a trend that may outlast the pandemic and become the norm, especially as Cassandra research shows that one-third (35%) of U.S. Trendsetters have already had a virtual health appointment. While virtual visits aren’t ideal for every area of healthcare, they offer expanded access to consultations, decrease transmission risk, and help preserve PPE. We probed attitudes around adoption of such technologies among Trendsetting youth, and we also examined ...
Art & Activism Aug 24, 2020 ... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...
Loneliness & The Pandemic Oct 29, 2020 ... Examining young adults’ attitudes around loneliness in the context of the pandemic A “shadow” epidemic is being heightened by the pandemic: loneliness.Prior to the pandemic, this ailment was a key cause for concern among mental health experts, especially when it came to young adults. But the onset of the pandemic, subsequent shutdowns, and pervasive social distancing have spurred a society enduring peak aloneness, and with that, loneliness. ...
Youth Speak About Race Aug 26, 2020 ... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...
Cassandra's 2021 Outlook Dec 16, 2020 ... The Top Trends Defining Youth Culture in 2021Welcome to Cassandra's 2021 Outlook. We recommend viewing the following slideshows in full screen mode. Extreme AnalogEach of the following pursuits explored in this trend foreshadow how young people will be decreasing their screen time and investing more in IRL fun with family and friends.Intentional LivingFor today’s teens and young adults, living with intention is the next level of self-care. This means that young people are being more honest with ...
Alternative Education Mar 19, 2020 ... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...
OK, Boomer! Mar 23, 2020 ... Explore the intergenerational conflict between modern youth and older generations to understand the root of the issue and the ways in which Gen Z compare and contrast to Baby Boomers when Boomers were coming of age.The phrase “OK Boomer” first appeared on Reddit in 2009, but it wasn’t until a full decade later in the fall of 2019 that it really burst into mainstream culture, propelled in part by Reddit, TikTok, and a young member of New Zealand’s parliament. “OK Boomer” neatly captures the ...
The Pandemic of Inequality Sep 29, 2020 ... How systematic socio-economic discrepancies in the U.S. are impacting young adultsIncome inequality has become an increasingly important issue affecting Americans today, but the dramatic discrepancies between the rich and the poor are leading to devastating effects, expanding way beyond the economy. From employment to education, health outcomes to housing, the widening wealth gap has a ripple effect that not only hurts low-income individuals and the middle class, but economic aspirations for ...
