Home & Away Entertainment Trends Dec 06, 2018 ... in the U.S. and UK consider boredom to be a paint point associated with travel. For young people, alleviating boredom before boarding a plane isn’t just about having entertainment to engage with on their smart devices but also about making the downtime they spend waiting in an airport more immersive. To address this pain point of boredom, airports are offering new electronics and entertainment options that make the time spent there eventful and even memorable. Meanwhile, there's an emergence of ...
Portraits Of A Generation Mar 23, 2019 ... . While each portrait highlights the different characteristics and outlooks of each generation, such as Zs' penchant to celebrate individuality and Ys' disruptor tendencies, there's one pervading similarity across the four generations: they feel misunderstood. No more than a quarter of each generation feels that they're accurately represented in marketing, signaling a need for brands to dive deeper to understand why each generation thinks and acts the way they do.To understand how we arrived at each ...
State Of The Art Sep 15, 2018 ... lives. Generations Y and Z do not feel that their fears are unfounded, for the notion of automated creativity seems lazy at best and fake at worst to young consumers who place a high value on personal creativity. Modern youth often look to how they can put their creative lens on all aspects of their lives, from their style to their social media profiles to their entertainment, and they’ve been given more tools and even more permission than previous generations to do so. Since they hold creativity ...
Future Of Healthcare & Medicine Sep 11, 2018 ... Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life. The purpose of innovation is to improve people’s lives, and innovations in healthcare and medicine can have incredibly tangible results when it comes to quality and longevity of life. Unfortunately, the healthcare system earns few merits in young people’s eyes: of 23 categories, they rank it second to last as being innovative, ahead of only workplace/employment. As such, when ranking those ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.Innovations in travel, transportation, and infrastructure are reshaping society by reducing pain points and expanding access for getting around. Advances in air travel technology, such as remote bag check-in and biometric security measures, are lessening the friction people experience at the airport, allowing passengers to spend less time hauling baggage and waiting in lines and more time ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.Modern youth around the world increasingly dislike when an aspect of popular culture is remade for different countries, whether it be a TV show, movie, song, etc. More and more, they're gravitating towards the original, authentic version, even if it's not in their native language. Young consumers revel in the ease with which foreign culture spreads ...
Culture Spotlight On Germany Jun 13, 2018 ... A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.Germany's culture is diverging from what the country is traditionally known to embrace; comedy, veganism, and non-alcoholic beer are all rising in popularity. Meanwhile, Berlin is poised to become a creative fashion hub. Comedic Comeback: Laughter Is Rising In GermanyHumor is rising in popularity in Germany and ushering in a new comedy scene. While  ...
Culture Spotlight On Spain Jun 07, 2018 ... song.The Story Goes: TV Fiction Is ExplodingSpain is giving rise to a rapidly growing TV fiction sector that’s reaching both domestic and international audiences, so much so that Variety declares that Spain is experiencing a TV renaissance. Following Netflix’s success with its first original Spanish series Las Chicas del Cable, it’s releasing its second Spanish original series Elite, a young adult murder mystery for global audiences in 2019. Additionally, Netflix, in ...
Global Innovation Trends Sep 07, 2018 ... “wearables” points to a larger trend in tech that is increasingly discreet, so much so that wearables are only headed more towards living under the skin. In Sweden, where biohacking culture is strong, thousands of people have chosen to place microchips underneath their skin for practical reasons: the chips function as an automatic credit card or other type of transactional card. In Germany the thousands of people who have also implanted themselves with microchips have a similar reason ...
Peer Improvement Mar 24, 2018 social life friends ... As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.When considering the concept of peer pressure, it generally evokes a negative notion of feeling forced to do something bad, wrong, or risky at the behest of one’s peers. For modern youth, a new version of peer pressure actually involves one’s peers encouraging them to engage in self-improvement. Friends are prompting one another to be more in touch with their emotions, to ...