The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...
OK, Boomer! Mar 23, 2020 ... frustration and anger that modern youth feel towards older generations, who they perceive as being out of touch at best, and, at worst, even causing or contributing to some of the issues that plague today’s youth. The issues on the table include climate change, wealth disparity, and a lack of support for progressive social causes. As one Gen Z told us in a recent focus group, “You have to be rich to be healthy,” underscoring youth’s sentiment that the deck is currently stacked against them. What’s more ...
On The (Im)pulse Dec 09, 2018 ... Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.While a passion for travel spans generational divides, modern young consumers are so fixated on this category that they tend to jump at the chance to book trips when good deals catch their eye. Travel is becoming the new impulse purchase, and increasingly how young generations go places near and far. While four ...
Global Home & Away Trends Dec 03, 2018 ... that can be traced to the government’s relaxation of visa requirements for visitors, particularly from China and Southeast Asia, and the decline of the yen. While these measures made travel to Japan cheaper and easier—and boosted Japan’s economy in the process—the Japanese media have used the term “tourism pollution” to describe how lately tourists have “overrun” Japanese cities. - China: College Tourism - College-bound teens in China are responsible for the boom of the global ...
Home & Away Entertainment Trends Dec 06, 2018 ... in the U.S. and UK consider boredom to be a paint point associated with travel. For young people, alleviating boredom before boarding a plane isn’t just about having entertainment to engage with on their smart devices but also about making the downtime they spend waiting in an airport more immersive. To address this pain point of boredom, airports are offering new electronics and entertainment options that make the time spent there eventful and even memorable. Meanwhile, there's an emergence of ...
Portraits Of A Generation Mar 23, 2019 ... . While each portrait highlights the different characteristics and outlooks of each generation, such as Zs' penchant to celebrate individuality and Ys' disruptor tendencies, there's one pervading similarity across the four generations: they feel misunderstood. No more than a quarter of each generation feels that they're accurately represented in marketing, signaling a need for brands to dive deeper to understand why each generation thinks and acts the way they do.To understand how we arrived at each ...
State Of The Art Sep 15, 2018 ... lives. Generations Y and Z do not feel that their fears are unfounded, for the notion of automated creativity seems lazy at best and fake at worst to young consumers who place a high value on personal creativity. Modern youth often look to how they can put their creative lens on all aspects of their lives, from their style to their social media profiles to their entertainment, and they’ve been given more tools and even more permission than previous generations to do so. Since they hold creativity ...
Future Of Healthcare & Medicine Sep 11, 2018 ... Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life. The purpose of innovation is to improve people’s lives, and innovations in healthcare and medicine can have incredibly tangible results when it comes to quality and longevity of life. Unfortunately, the healthcare system earns few merits in young people’s eyes: of 23 categories, they rank it second to last as being innovative, ahead of only workplace/employment. As such, when ranking those ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.Innovations in travel, transportation, and infrastructure are reshaping society by reducing pain points and expanding access for getting around. Advances in air travel technology, such as remote bag check-in and biometric security measures, are lessening the friction people experience at the airport, allowing passengers to spend less time hauling baggage and waiting in lines and more time ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.Modern youth around the world increasingly dislike when an aspect of popular culture is remade for different countries, whether it be a TV show, movie, song, etc. More and more, they're gravitating towards the original, authentic version, even if it's not in their native language. Young consumers revel in the ease with which foreign culture spreads ...
