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Shopping Preferences

... are just as likely to want to shop with friends (51% U.S., 53% UK) as they are to want to shop alone (49% U.S., 47% UK).Nearly one in three young people always know what they want before they shop.PURCHASE INFLUENCERSAlthough many young adults know what they want before they start shopping, there are many things that influence their purchase decisions. Young adults in the U.S. are most influenced by coupons or discount codes, while online reviews have the largest impact on those in the ...

General Travel Sentiments

... aren't interested in traveling | I don't understand people who want to stay home 7 in 10 Trendsetters in the U.S. and two-thirds in the UK try to be the first of their friends to visit/experience a destination.FEELING TRAVEL PRESSUREWhich of the following, if any, are true for you?Please select all that apply I feel unfulfilled if I don't travel frequently | I feel social pressure to travel frequently About two-thirds of Trendsetters would rather visit a destination during a special event (e.g ...

Popular Culture & Gaming

... like watching video game competitions | I like watching people play video games in public spaces 1 in 5 global youth like to play games are air live at a certain time, with this being most popular in India, Brazil, and Indonesia.INFLUENCE ON GAMESMen are more likely than women to be influenced by external sources in the games and video games they play, with their friends having the greatest impact. Only a quarter of youth aren’t influenced at all in their game and gaming choices. In China ...

Gen Z & Open-Mindedness

... nail polish TRAVEL BUGAlthough nearly half of Zs boast having friends from other countries, only 38% in the U.S. are interested in traveling to other countries, although this goes up to 74% among Trendsetters. However, this number increases in the UK, with about half of gen pop Zs and eight out of 10 Trendsetters wanting to travel internationally, likely due to their geographic positioning and easier access to more countries. In the U.S., women are more likely than men to like to travel abroad, as ...

Betterment & Learning

... , university, post-graduate), the general population of youth in the U.S. are more trusting than their UK counterparts, though seven in 10 Trendsetters in both countries do trust these institutions.Using the scale below, how much trust do you place in each of the following?Trust/Trust Completely Summary Higher Education (e.g., college, university, post-graduate) | Education K-12 | Education Year 1-13 SOCIALIZED EDUCATIONNearly nine in 10 U.S. and UK Trendsetters like to share their knowledge with friends ...

Political Information Sources

...  Facebook and Twitter. Young people also leverage their friends and family members to stay informed about politics.Which of the following sources, if any, do you use to get political information and news?Please select all that apply. National TV news | Local TV news | Facebook | Family members | National newspaper | Friends | TV entertainment programs (e.g., The Daily Show, Last Week Tonight) | Local newspaper | National radio | Political ads | Local radio | Twitter | Romantic ...

Betterment & Goals

... challenges with my friends (e.g., FitBit steps challenge) SELF-ACHIEVEMENTSU.S. and UK Trendsetters are much more likely than the general population of youth to set a new goal once they achieve a goal; 75% of U.S. Trendsetters and 64% of UK Trendsetters say that setting a new goal is a next step once they hit their goals, compared to 55% of the general population of youth in the U.S. and just 44% in the UK. About six in 10 U.S. and UK Trendsetters allow themselves to take time off or relax once they ...

Popular Culture & Beauty/Grooming

... price-point. Moreover, 60% of global youth prefer to get their beauty/grooming tips from online/social media rather than directly from their friends.Please select one statement from each pair below that you agree with more. Do at-home beauty/ grooming treatments | Go to a salon/spa for beauty/ grooming treatments | I get my beauty/ grooming tips from online/social media | I get my beauty/ grooming tips from my friends Do at-home beauty/ grooming treatments | Go to a salon/spa for beauty ...

Music

... ) | Download legally | From friends or family | TV | Buy CDs/records | Paid streaming | Go to live events | Paid downloads | Music discovery apps (e.g., Shazam, SoundHound) | Download in other way(s) | Satellite radio DISCOVERING MUSICYoung adults love discovering new music and artists. U.S. youth primarily do so via free music streaming services and social media, while U.S. Trendsetters and UK youth use social media above any other method. UK Trendsetters are most likely to ...

Gen Z Tech and Social Media

... iPhone but my parents won't let me have one yet. SYDNEY, 10, COThe tech item I use most often is my iPhone—I don't think I would be able to live without it. It is with me 24/7 and I am constantly on it. ISAAC, 16, CAI could not possibly live without my phone because I use it to connect with my friends, to communicate with my parents and brother, and for whenever I'm bored outside of school. iPhones were meant to be lived with as parts of families and lives in my opinion. ISABELLE, 13, CAI use my iPad ...